A Restaurant and Supermarket Crossover
This design combines two very familiar parts of the UK food landscape: the specific flavour of Nando’s Peri-Peri chicken and the specific format of a Morrisons Market Street pizza.
Market Street is the branding Morrisons applies to its in-store fresh counter ranges, aiming for a deli-style feel. The pizzas from this line typically come on a thin cardboard base, shrink-wrapped and sold from the chiller, creating the impression of a product made fresh in-store. This mockup applies that exact supermarket aesthetic to one of the UK’s most recognisable restaurant brands.
A Plausible Format
While Nando’s has a huge retail presence through its sauces, marinades, and even crisps, a pizza would be a new category. The move is, however, a well-trodden path. High street restaurant chains like Pizza Express, Zizzi, and Franco Manca all have successful ranges in the chilled aisles, making this brand extension feel entirely logical.
The chosen format is a thin stonebaked base, a supermarket staple that avoids the complexities of deep-pan or sourdough. It’s a straightforward proposition: a familiar base with a famous topping. The caption that ran with the image kept it simple: “Nando’s Peri-Peri Chicken Pizza! I need one of these tonight!”
Frequently asked questions
- What is a ‘Market Street’ pizza?
- Market Street is the brand name Morrisons supermarket uses for its in-store fresh food counters, which includes its pizza counter. The pizzas are assembled on-site and sold fresh from the chilled section.
- Does Nando’s sell its own pizza in shops?
- No. Nando’s has an extensive retail range that includes its famous Peri-Peri sauces, marinades, cooking kits, and snacks, but as of now, they do not produce a branded line of pizzas for supermarkets.
- Is the Nando’s Peri-Peri Chicken pizza real?
- No, this pizza is a Snackfish. The image is a mockup created by the digital art page UK Snack Attack. It is a design concept and is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI