A Classic Combination
The familiar green M&S box is the first thing you see. But it’s different. Broad stripes of pink, brown, and cream run across the packaging, signalling a classic flavour trio. This is the Neapolitan Milkshake Colin the Caterpillar, a concept that merges the famous sponge roll with the strawberry-chocolate-vanilla of block ice cream.
The mockup is detailed. It looks convincing. The design includes the usual M&S branding, a “New” flash, and even plausible nutritional information panels, presenting a product that looks ready for the shelf. The idea is simple, applying a well-understood flavour to one of the UK’s most recognisable cakes. The caption that ran with the image kept it just as direct: “Neapolitan Milkshake Colin the Caterpillar! The dream dessert!”
The Colin Empire
Colin the Caterpillar stopped being just a cake a long time ago. The brand is now a formidable presence in the M&S confectionery aisle, arguably more experimental than the cake that started it all. The spin-off range is extensive. Shoppers can pick up Colin the Caterpillar Softies, Speckles, Fruit Gums, and even specific flavours like Cola Gums and Cherry Gums. A whole sub-category of sour sweets exists, including Sourtastic bags, Sour Stomps, and Fruit Sours.
Amid this constant innovation, the full-sized cake has remained a relative constant. While M&S releases seasonal editions for Easter, Halloween, or Christmas, these are typically decorative changes. A Santa hat here, some spooky sprinkles there. The fundamental chocolate sponge roll with its milk chocolate coating rarely alters its core flavour. A true flavour variant like Neapolitan would represent a significant departure, shifting the focus from the peripheral sweets back to the main event. It would be a new chapter for Colin himself.
What the real range looks like
The current M&S Colin the Caterpillar range is dominated by confectionery, including Fruit Gums, Cola Gums, Sour Stomps, and Softies. While Mini Colin Cakes exist, this Neapolitan Milkshake concept would be a rare flavour edition for the main, full-sized sponge cake, which has historically seen few variations beyond decoration.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is Neapolitan?
- Neapolitan is a classic combination of three distinct flavours served side-by-side in one block: strawberry, chocolate, and vanilla. It is most commonly associated with ice cream.
- Has M&S made other flavours of Colin the Caterpillar cake?
- M&S frequently releases special editions of Colin for holidays, but these are almost always decorative changes rather than flavour changes. The core chocolate sponge cake recipe remains the consistent element across the main range.
- Is the Neapolitan Colin the Caterpillar cake real?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the digital artists at UK Snack Attack. It is not on sale in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI