An Established Favourite
There are few constants in the UK cake aisle, but Colin the Caterpillar is one of them. For decades, the M&S chocolate sponge roll has been the default centrepiece for office birthdays and children’s parties. It’s a reliable formula: a soft sponge, a thick milk chocolate shell, chocolate buttercream, and a solid white chocolate face. Very little changes.
A new design concept proposes a significant internal update. This mockup suggests a version of the classic cake filled with Nutella, the hazelnut and cocoa spread from Ferrero. The packaging is a straightforward adaptation of the current Colin box, adding the familiar Nutella branding and a jar of the spread. The caption that accompanied the image was simple. “Nutella filled Colin! We are nuts for this hazelnut edition!”
The Colin Confectionery Universe
While the cake itself is a protected species, the Colin brand is not. M&S has expanded the name into a sprawling range of confectionery that has very little to do with sponge cake. It is a huge product line. Most of it is gummy sweets.
The current lineup includes Colin the Caterpillar Fruit Gums, Cola Gums, Cherry Gums, and a variety of sour options like Sourtastic, Sour Stomps, and Fruit Sours. Beyond the jellies, there are Colin the Caterpillar Softies, which are foam and jelly sweets, and bags of chocolate Speckles. You can even buy branded Party Cups and a Party Time mix. This is where the brand experiments with flavour. The cake, by contrast, rarely sees this kind of variation.
A Different Kind of Innovation
This concept brings the innovation back to the core product. Instead of launching another sweet, it proposes an alteration to the original cake. It is a simple swap-out. Chocolate buttercream makes way for a branded hazelnut filling. It’s a flavour combination that makes perfect sense, but it represents a different path for the brand’s development.
The confectionery spin-offs are entirely separate products that trade on the Colin name. They don’t risk alienating fans of the original. Modifying the cake itself, even just the filling, is a bolder move. This would be the first time a major third-party brand has appeared inside Colin, moving the product into the territory of a co-branded collaboration.
What the real range looks like
The official M&S Colin the Caterpillar range is extensive, but focuses heavily on confectionery rather than cake variants. The core products are the main Colin the Caterpillar Cake and Mini Colin Cakes. The rest of the line consists almost entirely of sweets, including Cola Gums, Fruit Sours, Sour Stomps, and Softies.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is a Nutella filled Colin the Caterpillar?
- It is a concept for a special edition of the classic M&S Colin the Caterpillar cake. The idea is to replace the standard chocolate buttercream filling with Nutella hazelnut spread.
- Does M&S do different flavoured Colin cakes?
- M&S has released limited editions for occasions like Halloween or Christmas, often involving small cosmetic changes or different coloured sprinkles. A version filled with a completely different, third-party branded product would be a new direction for the cake.
- Is the Nutella filled Colin the Caterpillar cake real?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack. It is a design concept and is not a real product sold by M&S or any other retailer.
More like this
- Concept Art: M&S Jam & Custard Swirl Doughnuts
- M&S Colin the Caterpillar Meets Cadbury Freddo Faces
- M&S Sticky Toffee Pudding Doughnuts: A Bakery Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI