The Current Maltesers Line-up
The Maltesers brand has quietly expanded far beyond the classic red pouch or cardboard box. While the core product, ‘Milk Chocolate Honeycomb Bites’, remains the anchor, it’s now flanked by a significant range of formats. For gifting, there are Truffles gift boxes and the larger Teasers ‘Centerpiece’ box. In the ambient aisle, you’ll find Maltesers Cake Bars and a jar of Instant Hot Chocolate.
The range also includes various multi-packs for different occasions. There are funsize bags in packs of 11, Chocolate Clusters, and large party bags that mix Maltesers with other Mars staples like Snickers, Twix, and M&M’s. Across all these formats, from the pouches to the cake bars, the flavour profile is remarkably consistent. It is always milk chocolate and malted honeycomb. The innovation, so far, has been in shape and texture, not in taste.
A Floral Flavour Departure
This is what makes the Parma Violets concept such a left turn. The mockup presents a 102g sharing pouch, placing it directly alongside the standard ‘Milk Chocolate Honeycomb Sharing Pouch Bag’. The packaging adopts the familiar red but adds a vivid purple colourway, signalling the violet flavour within. The product is framed as one of the ‘Real Flavour Innovation Editions’, a fictional sub-brand that suggests other experimental tastes might follow.
Parma Violets, the chalky, floral sweets made by Swizzels Matlow, are one of the UK’s most divisive confectionery lines. The flavour is perfume-like and singular. Combining it with the malty crunch of a Malteser would be a genuine gamble, moving the brand away from its safe territory of chocolate and honeycomb for the first time. The caption that accompanied the image acknowledged this directly, asking followers: “love it or hate it? What do we think?”
What the real range looks like
The genuine Maltesers range focuses on format variation over flavour, including Cake Bars, Hot Chocolate, Clusters and Truffles. A Parma Violets edition would be a rare flavour experiment for the brand, whose core products stick to the classic milk chocolate and honeycomb combination.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What are Parma Violets Maltesers?
- This is a concept for a new Maltesers flavour. The mockup shows the classic malted honeycomb balls covered in Parma Violets-flavoured chocolate, sold in a 102g sharing pouch.
- What other flavours of Maltesers are there?
- The official UK Maltesers range does not currently include flavour variations like this. The brand’s product extensions are in format, such as Truffles, Cake Bars, Chocolate Clusters, and Instant Hot Chocolate, all based on the original milk chocolate and malt taste.
- Are Parma Violets Maltesers a real product?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack. The product does not exist and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI