A New Face on the Jar
A new concept for the ever-expanding Percy Pig universe has surfaced, this time in the form of a spread. The mockup shows a glass jar with a signature bright pink lid, but the label features a less common face: Penny Pig. The proposed flavour is Penny Pig Lemon Cheesecake Swirl.
Penny, introduced in 2013 as Percy’s girlfriend, takes centre stage on the packaging, distinguished by her yellow bow. The accompanying social media caption suggests a specific use case for the spread: “Imagine this on a warm crumpet.” This places the product concept firmly in the territory of breakfast toppings and afternoon snacks, alongside jams and other sweet spreads.
The Percy Pig Empire
While Percy Pig began as a simple bag of fruit-flavoured foam gums in 1992, the brand has since undergone a vast diversification. Marks & Spencer has leveraged the character’s popularity to create a sprawling range of merchandise that goes far beyond confectionery. Today, the Percy branding adorns everything from Phizzy Pop drinks and dessert sauces to baking kits, bedding and clothing.
A spread would be a logical, almost predictable, addition to this line-up. It fits neatly into the grocery category, following the path of products like the existing Percy Pig Dessert Sauce. By placing Penny on the label, the concept also signals a potential move to develop the secondary characters within the brand, giving them their own distinct product identities.
Beyond the Original Flavour
The choice of Lemon Cheesecake is a notable departure from the classic Percy Pig flavour, which is a specific combination of raspberry and grape juices. While M&S has introduced flavour variations within the sweet range over the years, a dessert-inspired profile like cheesecake would be a new direction for a grocery line item.
Lemon cheesecake is a staple flavour in UK supermarkets, appearing in yoghurts, ice creams and chilled desserts. The ‘swirl’ aspect suggests two distinct textures or tastes combined in the jar, a popular format for premium spreads aiming to replicate a multi-layered dessert experience. It moves the brand away from simple fruit flavours and into more complex, pudding-based profiles.
Frequently asked questions
- Who is Penny Pig?
- Penny Pig is a character in the M&S Percy Pig range. She was introduced in 2013 as Percy’s girlfriend and is typically distinguished from Percy by her yellow bow.
- What flavour are original Percy Pig sweets?
- The classic Percy Pig flavour is a unique blend of raspberry and grape, which many people describe as a ‘tutti frutti’ taste. The wider range now includes other fruit flavours and variations.
- Is Penny Pig Lemon Cheesecake Swirl spread a real product?
- No, this product is a Snackfish. The Penny Pig Lemon Cheesecake Swirl spread is a design concept and digital mockup created by UK Snack Attack; it is not a real M&S product and is not on sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI