A Confectionery Crisp Crossover
This packaging concept brings together two very different supermarket fixtures: the stacked potato crisp and the M&S gummy sweet. The proposed flavour is raspberry and elderflower, a direct lift from the sweet, fruity profile of the Percy Pig range. While sweet and savoury combinations are common in crisps, they tend to lean towards flavours like honey glaze or sweet chilli.
A purely confectionery-based fruit flavour on a potato crisp is a more disruptive idea. The design moves the core Percy Pig taste away from its usual gummy or dessert format and places it in the sharing bags aisle. The caption that accompanied the image specified a ‘Raspberry and elderflower’ flavour, confirming the intent is not a generic ‘fruit’ crisp, but a direct translation of the sweets.
The Packaging Design
The execution uses the classic Pringles tube as its canvas. The entire canister is rendered in the unmistakable bright pink of the Percy Pig brand identity, replacing the usual primary colours of the Pringles range. On the front of the pack, the crisps shown have a visible pink seasoning.
A significant detail is the modification of the Pringles mascot, Julius Pringles. In this version, his moustache has been replaced with a pig’s snout, graphically merging the two brands. The Percy Pig logo sits prominently below the Pringles branding, completing the visual crossover.
Frequently asked questions
- What flavour are the Percy Pig Pringles meant to be?
- The flavour proposed in the design concept is raspberry and elderflower, mirroring the taste of the popular Percy Pig sweets.
- Is this a sweet or a savoury snack?
- The concept is a hybrid. It applies a sweet, fruit-based flavour profile onto a traditionally savoury snack, the potato crisp.
- Are Percy Pig Pringles a real product?
- No, this product does not exist in shops. It is a Snackfish — a mockup created by the online page UK Snack Attack — and it is not sold anywhere.
More like this
- Walkers Jaffa Cakes Crisps: The Sweet & Savoury Idea
- M&S Percy Pig Pringles: A Sweet Crisp Concept
- Walkers Werther’s Original Crisps: A Sweet Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI