Two Retro Icons Collide
A new mockup shared online combines two giants of the UK confectionery world: M&S’s Percy Pig and the classic Wham Bar. The concept, presented in the familiar 170g sharing pouch format, proposes a sour, fizzy edition of the iconic pink sweets. The image was posted with the caption “Percy Pig Wham Bar Edition! Imagine that zing!”
The design merges the two brands’ visual identities effectively. It retains Percy’s familiar face and the signature M&S pink packaging, but overlays the distinctive blue and yellow starburst and jagged block-capital font of the Wham Bar logo. This immediately communicates a flavour crossover, setting it apart from a standard line extension. The result is a design that looks plausible enough to have been spotted on a supermarket shelf.
The Percy Pig Range Today
The current Percy Pig range is extensive, but it sticks closely to a core flavour profile. The original M&S Percy Pig Fruit Gums are the foundation, but the line-up has expanded to include numerous variations on the theme. Consumers can buy M&S Percy Pig Pals Fruit Gums, which feature Percy’s animal friends, as well as Large Percy Pig and smaller Percy Pig Piglet versions.
The brand also releases special editions, though these tend to be based on shapes and mixes rather than radical flavour changes. Current examples include the multi-coloured Percy Pig Party Time pack and the M&S Percy Pig You Give Me Butterflies Fruit Gums. The core product has also been formulated into the M&S Percy Pig Original Veggie Fruit Gums, making the entire range suitable for vegetarians.
A Shift into Sour
What makes this concept notable is the proposed flavour profile. Percy Pig’s flavour is a well-established blend of raspberry, strawberry, and grape. It’s sweet, soft, and fruity. The Wham Bar, originally made by Barratt, is defined by something else entirely: a sharp, tongue-tingling sour raspberry flavour, punctuated by fizzy sherbet crystals embedded in the chew.
A crossover would represent a significant departure for the Percy brand. It would be the first time the character has ventured into the sour candy space, a category dominated by other brands. By borrowing the flavour credentials of the Wham Bar, the concept suggests a way for M&S to test a completely new profile while leveraging the nostalgia of two separate, much-loved sweets.
What the real range looks like
The real M&S Percy Pig range focuses on variations in shape and mix, including Percy Pig Pals, Piglets, and themed packs like Party Time Fruit Gums. All stick to the established sweet fruit gum flavour. A Wham Bar edition would introduce a sour, fizzy element not currently found anywhere in the official lineup.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour is a classic Wham Bar?
- The original Wham Bar is a raspberry-flavoured chew bar. Its defining characteristic is the coloured sherbet crystals embedded within it, which create a sour, fizzy sensation.
- Are all Percy Pig sweets vegetarian?
- Yes. As of early 2022, Marks & Spencer confirmed that the entire Percy Pig range is fully vegetarian and uses pectin instead of pork gelatine.
- Is the Percy Pig Wham Bar Edition real?
- No. The Percy Pig Wham Bar Edition is a Snackfish. It is a mockup created by the online creative page UK Snack Attack and is not a real M&S product sold in stores.
More like this
- Swizzels’ New Concept: Pearl Shimmer Squashies
- Percy Pig Dark Forest Fruits Sharing Pouch Mockup
- Haribo Hubba Bubba Bubblegum Mix Share Bag Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI