A Famous Hazelnut Collision
A new digital mockup brings together two titans of the hazelnut world. The image shows a standard 400g Nutella jar, but its branding has been swapped for the distinctive purple foil wrapper and logo of ‘The Purple One’ from a Quality Street tin. For anyone who has ever sifted through the selection box at Christmas, it is instantly recognisable.
The Purple One is, of course, the whole hazelnut suspended in caramel and coated in milk chocolate. This concept proposes blending that specific flavour profile with the world’s most famous chocolate hazelnut spread. It represents a theoretical collaboration between Ferrero, the owners of Nutella, and Nestlé, who produce Quality Street. The caption that accompanied the image was simple: ‘On a crumpet, yes please!’
The Nutella Innovation Strategy
What makes the idea so striking is how much it deviates from Ferrero’s established strategy for the Nutella brand in the UK. While the company has been active in new product development, its focus has been almost entirely on format rather than flavour. The core chocolate-hazelnut taste is treated as a constant, something to be delivered in new ways.
We’ve seen the brand move into the biscuit aisle with Nutella B-Ready bars and several packs of Nutella Biscuits. It has entered the freezer cabinet with Nutella Chocolate Hazelnut Ice Cream and even bake-at-home frozen croissants. There is now a Nutella Plant Based version of the original spread, but this is a formulation adjustment, not a new flavour. This mockup is the first to seriously propose altering the fundamental taste of the spread itself.
What the real range looks like
The current Nutella range focuses on expanding the format, not the flavour. The genuine product line includes the original spread, a plant-based version, Nutella B-Ready bars, various biscuits, a Chocolate Hazelnut Ice Cream tub, and bake-at-home frozen croissants. A ‘Purple One’ flavour would be the first major deviation from the classic chocolate-hazelnut taste.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What is ‘The Purple One’ from Quality Street?
- The Purple One is one of the most popular individual chocolates in the Nestlé Quality Street selection. It consists of a whole hazelnut, encased in soft caramel and covered in milk chocolate.
- Has Nutella ever released other flavours of its spread in the UK?
- No. While Ferrero has expanded the Nutella brand into other products like biscuits, ice cream, and frozen croissants, the core chocolate-hazelnut flavour of the spread itself has remained the only one available in the UK. A plant-based version exists, but it maintains the same flavour profile.
- Is Quality Street Purple One Nutella a real product?
- No, this is a Snackfish. The image is a mockup created by the online creative page UK Snack Attack and is not a real product sold by Nutella or Nestlé.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI