A Very Purple Crossover
Some brand collaborations feel inevitable. This is one of them. A mockup for a Red Bull ‘Purple Edition’ brings together the energy drink giant and Ribena, the UK’s most recognisable blackcurrant brand.
The concept is simple. It plays on the long-standing pub habit of mixing energy drinks with a dash of blackcurrant cordial, a combination that softens the distinct medicinal taste of the classic Red Bull formula. This design just makes it official, packaging the unofficial national drink into a single 250ml can. The idea feels so natural it seems odd it hasn’t happened.
The Real Editions Range
The core of Red Bull’s flavour innovation lies in its ‘Editions’ range, a rotating cast of often colour-coded cans. This is where a blackcurrant flavour would live. Looking at the current UK lineup, it’s clear the focus is on fruit, with a heavy lean towards sugar-free variants. The classic Red Bull, Sugar Free, and Zero formulas are permanent fixtures. But the excitement is in the limited editions.
Currently on shelves are the Spring Edition (Cherry) and a whole suite of sugar-free options: the Peach Edition (White Peach), Pink Edition (Forest Fruits), Summer Edition (Citrus Zest), and the Winter Edition (Fuji Apple Ginger). The brand also experiments with more complex profiles. There’s the Lilac Edition, which combines Grapefruit and Blossom, and the chilly Ice Edition, flavoured with Iced Vanilla Berry. A pure blackcurrant flavour feels like a missing pillar in this collection. It’s a foundational British fruit flavour, far more conventional than vanilla berry or apple ginger, and would easily find its audience. It’s a safe bet.
Can Design and Format
The mockup uses the standard 250ml slim can, the format that built the brand. The design is clean and effective. It adopts Ribena’s signature deep purple, a colour instantly recognisable to any UK shopper. The iconic Red Bull logo, with its two charging bulls, remains prominent at the top. Below it, the Ribena brand mark is integrated cleanly, making the collaboration clear.
There is no unnecessary clutter. It looks like a genuine limited-edition product, ready for the chiller aisle. The execution is flawless.
What the real range looks like
Red Bull’s current Editions range includes fruit flavours like the Spring Edition (Cherry), the Peach Edition, and the Pink Edition (Forest Fruits), as well as more complex profiles like the Fuji Apple Ginger Winter Edition. A blackcurrant flavour would be a logical, classic fruit addition to this lineup.
- Red Bull Energy Drink
- Red Bull Energy Drink Zero
- Red Bull Energy Drink Sugar Free
- Red Bull Energy Drink Spring Edition Cherry
- Red Bull Sugar Free Lilac Edition Grapefruit and Blossom
- Red Bull Energy Drink Sugar Free Peach Edition White Peach
- Red Bull Energy Drink Sugar Free Pink Edition Forest Fruits
- Red Bull Energy Drink Sugar Free Summer Edition Citrus Zest
- Red Bull Energy Drink Sugar Free Ice Edition Iced Vanilla Berry
- Red Bull Energy Drink Sugar Free Winter Edition Fuji Apple Ginger
Frequently asked questions
- What are Red Bull Editions?
- The ‘Editions’ are Red Bull’s dedicated range of flavoured energy drinks. They are often released seasonally, given a specific colour name (e.g. The Pink Edition), and increasingly come in sugar-free formulas.
- Has Red Bull made a blackcurrant flavour before?
- While Red Bull has released many fruit variants globally over the years, including grape and açaí flavours which have a purple colour scheme, a straightforward Ribena-style blackcurrant has not been a mainline UK Edition.
- Is the Red Bull Ribena Edition real?
- No, this product is a Snackfish. It is a mockup created by the graphic design page UK Snack Attack and is not a real drink sold anywhere.
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- Red Bull Energy Whip Concept Moves Brand into Desserts
- Red Bull Tropical Edition as a Concentrated Energy Resin
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI