An Inevitable Combination
Some brand crossovers feel niche. Others feel inevitable. This is the latter. A new image proposes a collaboration between Magnum and Reese’s, the American peanut butter confectionery giant owned by Hershey.
The concept is simple. It takes the classic Magnum format—ice cream on a stick, coated in cracking chocolate—and introduces a peanut butter element. The accompanying caption suggests a peanut butter swirl within the ice cream. It is a straightforward and powerful proposition. It makes perfect sense.
The Magnum Flavour Strategy
Magnum has never been conservative with its flavour extensions. A quick look at the current freezer aisle lineup shows a brand willing to experiment far beyond its original vanilla core. The company is very comfortable with confectionery ideas.
Right now, you can buy Magnum Mint, Magnum Almond, and Magnum Salted Caramel. They even produce a Double Raspberry variant and a Signature Peach. The range is huge. It covers classic nuts, fruit, and dessert flavours, with formats ranging from standard sticks to minis and tubs like the Magnum Double Salted Caramel Ice Cream Tub. A peanut butter version wouldn’t be a disruptive outlier; it would be a logical addition to a portfolio that already embraces bold, sweet flavours.
Pack Format and Design
The execution in the mockup is convincing. It uses Magnum’s standard three-pack multipack box, a familiar sight in supermarket freezers and a core part of their retail presence. This is the same format used for the Magnum Classic Ice Cream Sticks 3x100ml.
The design fuses the two brands’ visual identities effectively. Magnum’s familiar gold and brown colour scheme is overlaid with the unmistakable bright orange and yellow of the Reese’s logo. The pack shot shows the signature cracking chocolate effect, revealing a light brown, peanut-butter-coloured ice cream inside. Nothing about the packaging suggests this isn’t a real, considered product launch.
What the real range looks like
Magnum’s current UK range is extensive, including fruit flavours like Double Raspberry and Signature Peach, alongside classics such as Mint, Almond, and Salted Caramel. A peanut butter version would sit alongside these established confectionery-inspired flavours.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is the new Magnum?
- The mockup shows a Reese’s Peanut Butter Magnum, which would presumably feature a peanut butter flavoured ice cream or a swirl of it, all encased in the classic Magnum cracking chocolate shell.
- What other flavours does Magnum offer in the UK?
- The current Magnum range includes Classic, White Chocolate, Almond, Mint, and Salted Caramel sticks. More complex variants like Double Raspberry and Signature Peach are also available in multipacks.
- Are Reese’s Peanut Butter Magnums real?
- No, this is a Snackfish. The image is a mockup created by the online creative page UK Snack Attack. It is a fictional product concept and is not available for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI