An M&S Institution
Colin the Caterpillar needs little introduction. For over thirty years, the milk chocolate-covered sponge roll has been the centrepiece of British birthday parties and office leaving-dos. It is an M&S icon. Its status is undisputed.
While the core product remains a constant, the Colin brand has expanded far beyond that original cake. It now represents a whole ecosystem of confectionery, moving the familiar face into very different parts of the store.
The Confectionery Empire
The sheer scale of the Colin the Caterpillar range is often underestimated. It has moved well beyond cake. The sweets aisle now features a huge lineup of Colin-branded products, most of them gums or jellies. There are Colin the Caterpillar Softies, Fruit Gums, and Cherry Gums for a start.
Then there are the sour versions. M&S sells Colin the Caterpillar Sourtastic, Fruit Sours, and Sour Stomps. That’s before you get to the Speckles or the Cola Gums. The brand also covers party supplies with Colin the Caterpillar Party Cups and the Party Time mix. This is a brand that has explored almost every corner of the sweet shop. The core cake, however, has rarely strayed from its chocolate origins.
A Soft Drink Crossover
This concept takes the cake in a new direction by pairing it with a soft drink brand. It’s a Rubicon Mango Colin. The idea isn’t as unusual as it might first sound. M&S has a proven history of collaborating with drinks brands, especially in its in-store bakeries.
Real, physical M&S bakeries currently sell doughnuts flavoured with Tango and Vimto. Crucially, they also make a Rubicon Mango Doughnut. The precedent for this exact flavour partnership already exists within M&S, just not in caterpillar form. This mockup simply applies that existing relationship to the brand’s most famous character. The familiar packaging is rendered in Rubicon’s distinctive orange and blue, showing Colin with a bright yellow coat of icing.
What the real range looks like
The genuine M&S Colin the Caterpillar range is enormous, covering the original M&S Colin the Caterpillar Cake, Mini Colin the Caterpillar Cakes, and a vast array of sweets like Colin the Caterpillar Softies, Cola Gums, Sourtastic, Fruit Gums and Cherry Gums. A Rubicon Mango edition would be a rare flavour crossover for the main cake format, which has historically stuck to chocolate variations.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- Who makes Colin the Caterpillar?
- Colin the Caterpillar is one of the most famous own-brand products from Marks & Spencer (M&S). The entire range of cakes and sweets is exclusive to their stores.
- Are there other Colin the Caterpillar cake flavours?
- The classic M&S Colin the Caterpillar Cake is a chocolate sponge roll covered in milk chocolate. While M&S occasionally releases special editions, the core flavour remains chocolate. The brand’s flavour experimentation is much more common in its confectionery ranges, like the Sour Stomps and Cherry Gums.
- Is the Rubicon Mango Colin the Caterpillar cake real?
- No, this product does not exist. This image is a Snackfish — a fictional food concept designed by the digital creator UK Snack Attack. It is a mockup and is not for sale anywhere.
More like this
- M&S Bakery Ferrero Rocher Praline Doughnuts Concept
- Lipton Iced Tea Colin the Caterpillar Cake Concept
- Cadbury Crunchie Colin the Caterpillar Cake Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI