A Mars Wrigley Mashup
Brand crossovers are a constant source of speculation, but they tend to be most plausible when the brands are owned by the same parent company. This concept brings together two of the biggest names from Mars Wrigley: Maltesers and Snickers. The idea, presented in the familiar 102g sharing pouch format, inverts the usual structure of both bars.
Instead of a malty honeycomb core, the proposal is for a malty shell. Instead of a chocolate coating, the centre would be the signature Snickers combination of peanut, caramel, and nougat. The caption that accompanied the image kept it simple: “Maltesers Snickers! Peanuts, caramel and nougat in a malty shell? Need this now!” It’s a direct and logical proposition.
The Modern Maltesers Range
The Maltesers brand has long since expanded beyond the original honeycomb spheres. The current UK range is a sprawling collection of formats and occasions. There are gift boxes like the Maltesers Truffles, seasonal specials like the solid chocolate Maltesers Reindeer, and even advent calendars for the Christmas period.
The diversification doesn’t stop there. The brand now exists in drink form, with both a chilled Maltesers Chocolate Milkshake and a Maltesers Instant Hot Chocolate jar. The cake aisle is also covered by Maltesers Cake Bars. A Snickers edition would be another step in this brand extension strategy, moving into the territory of a direct flavour swap with a stablemate.
What the real range looks like
The genuine Maltesers range includes everything from Maltesers White Box and Chocolate Clusters to drinks and seasonal Reindeer treats. This Snickers concept would represent a new type of crossover, merging directly with another Mars Wrigley confectionery brand rather than creating a new format like a cake bar or truffle.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What flavour are Snickers Maltesers meant to be?
- The concept suggests a product with the classic Snickers filling of roasted peanuts, caramel, and nougat, all contained within a Maltesers-style malty honeycomb shell.
- Are Snickers and Maltesers made by the same company?
- Yes, both brands are owned by the global food company Mars, Incorporated, under its Mars Wrigley confectionery division. This is why a brand crossover is often imagined by fans.
- Are Snickers Maltesers a real product?
- No, this is a Snackfish. The image is a mockup created by the online artist UK Snack Attack. It is a fictional concept and is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI