A Confectionery Crossover
A new design proposes a product that would see two major sweet brands collide: Swizzels Squashies Maoam Stripes Edition. The mockup, which appeared with the caption “I’d clear the shelf for these!”, shows a standard Squashies bag rendered in the purple and green livery of Haribo’s Maoam brand.
The concept is notable because it crosses not just product lines, but competing companies. Swizzels Matlow is one of the UK’s longest-running independent sweet-makers, while Maoam is a key brand in the portfolio of its German rival, Haribo. The pack bills the product as one of the “Real Mix Innovation Editions”, suggesting a whole line of such hybrids. This would be a significant partnership, bringing together two very different products into a single bag.
Foam Meets Chew
Swizzels launched Squashies in 2012 as a soft, foam-based version of their classic hard sweets like Drumsticks and Love Hearts. They have a distinct, light texture that is very different from the product they’re notionally crossing with here. Maoam Stripes are dense, chewy sweets known for their tangy fruit flavours and individually wrapped format. They are a cornerstone of the Maoam range, which also includes Pinballs and Bloxx.
The pack design shows multi-coloured, rounded sweets, but doesn’t resolve the central question of how the two formats would be combined. Would it be a Squashie-textured sweet with Maoam flavours, or a chewy sweet in a Squashie shape? The idea sits firmly in the conceptual space, joining two sweets that have fundamentally different textures and eating experiences.
What the real range looks like
The existing Swizzels Squashies range includes the Original mix (based on classic Swizzels sweets), Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. A Maoam Stripes Edition would be the first in the line to incorporate flavours and branding from a direct competitor.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- Are Swizzels and Maoam made by the same company?
- No, they are made by rival companies. Swizzels is an independent British confectionery company, Swizzels Matlow. Maoam is a brand owned by the German manufacturer Haribo.
- What are the original Swizzels Squashies based on?
- The original Squashies pack contains soft, foam versions of classic Swizzels sweets. The flavours are Double Lollies, Drumstick Lollies, New Refreshers, and Love Hearts.
- Are Swizzels Squashies Maoam Stripes Edition real?
- No, this is a Snackfish. It is a mockup created by UK Snack Attack, a design page that creates concepts for fictional food products. It is not a real sweet and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI