A Cinema Staple in a Pouch
The combination of chocolate and a fizzy drink is usually a matter of consumer choice. You buy both. This concept, however, puts the drink flavour directly into the chocolate. The mockup shows a 102g sharing pouch of Maltesers designed to taste like a Tango Ice Blast.
The pack art uses the familiar dark blue and red of the slushy brand, with the Maltesers themselves pictured with coloured flecks, suggesting the classic cherry and blue raspberry mix. Tango Ice Blast is a cinema and bowling alley fixture. Combining its sharp, artificial fruit taste with the malty, crunchy core of a Malteser would be a significant departure from anything the brand has tried before. The pouch format is standard for confectionery, but the flavour idea is not.
The Real Maltesers Range
Looking at what Mars, Incorporated currently produces for the Maltesers line, a beverage crossover seems an unlikely pivot. The brand’s product development is exceptionally conservative, focused almost entirely on format, not flavour. The core milk chocolate and honeycomb taste is the foundation of the entire range.
Current UK products include Maltesers Truffles, Maltesers Teasers gift boxes, and Maltesers Chocolate Clusters. The brand also extends into other categories with Maltesers Cake Bars and an Instant Hot Chocolate Jar, but the flavour profile remains consistent. Even the various sharing pouches, funsize bags, and multipacks—including the large Mars Maltesers M&M’s Twix and More Funsize Party Bag—all contain the original product. There are no mint, orange, or salted caramel variants on UK shelves. A Tango Ice Blast version would not just be a new flavour; it would represent a complete change in strategy.
The Crossover Concept
Brand crossovers are a persistent theme in online snack concepts. The formula is simple: take two established, and often very different, products and imagine them as a single item. In this case, it’s a legacy confectionery brand and a modern frozen beverage. The caption that accompanied the image was direct: “Tango Ice Blast Maltesers! Fancy a bit of a blast?” This is typical of the genre, presenting the idea as a self-evident win. While some brands do collaborate on limited editions in the real world, the more extreme examples tend to remain purely conceptual. This one sits firmly in that camp.
What the real range looks like
The genuine Maltesers range sticks rigidly to the original milk chocolate and honeycomb flavour, offering it in different formats like Truffles, Teasers, Cake Bars and gift boxes. This fictional Tango Ice Blast flavour would be the brand’s first major flavour diversification and its first crossover with a beverage company.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What flavour are Tango Ice Blast Maltesers meant to be?
- The concept suggests they would taste like the classic Tango Ice Blast drink, which is a mix of sweet cherry and tangy blue raspberry flavours, combined with the milk chocolate and honeycomb Maltesers centre.
- Are there any other unusual Maltesers flavours in the UK?
- No, the UK range is focused on the original milk chocolate and honeycomb flavour. Variations come in format, such as Maltesers Teasers, Truffles, and Cake Bars, rather than different tastes.
- Are Tango Ice Blast Maltesers a real product?
- No, this is a Snackfish. It is a mockup image created by the online page UK Snack Attack. The product is not real and is not sold anywhere.
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI