Two Brands, One Cookie
Brand crossovers are now a standard feature of the UK snack market, but they tend to follow certain unwritten rules. A biscuit brand might collaborate with a chocolate bar, or a cereal might borrow the flavour of a popular cake. What you don’t see is a head-to-head supermarket crossover, which is what makes this concept so jarring.
The mockup places Marks & Spencer’s single most valuable piece of intellectual property, Percy Pig, directly onto the packaging of its fiercest rival, Tesco. Not just any Tesco product, either, but one from its premium *Finest* range. This isn’t just a flavour idea; it’s a vision of a commercial treaty that would never be signed, making it a particularly effective piece of design.
Finest Format, Familiar Flavour
The product itself is pitched as a single bakery cookie, the kind of large, soft, American-style item sold individually from in-store bakery counters. The caption that accompanied the image described it as being ‘loaded with sweets’, and the visual shows exactly that: a pale, chewy-looking cookie dough studded with the unmistakable pink Percy Pig gummies.
The packaging mockup uses the standard Tesco Finest design language – a sophisticated, dark sleeve with premium typography. This is then disrupted by the cartoonish pink of the Percy Pig branding. It’s a simple visual gag that works by placing the mascot of one store squarely in the territory of another.
Frequently asked questions
- What is Percy Pig?
- Percy Pig is the signature confectionery brand of UK retailer Marks & Spencer. The original product is a soft, pig-shaped gummy with a blend of fruit juice flavours. The character and brand have since been expanded into a huge range of other foods and merchandise.
- Why is a Tesco and M&S crossover so unusual?
- Tesco and Marks & Spencer are direct and long-standing competitors in the UK grocery market. It would be almost unthinkable for one supermarket’s most famous own-brand creation to be licensed for use on a rival’s premium product line.
- Are Tesco Finest Percy Pig Cookies real?
- No, this product is not real. The Tesco Finest Percy Pig Cookie is a Snackfish — a conceptual mockup created by the digital artist UK Snack Attack. It is not in development with either Tesco or M&S and is not for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI