The Colin Empire
The M&S Colin the Caterpillar brand has expanded far beyond the original chocolate log cake that first appeared in 1990. Once a straightforward birthday party staple, the name now covers a sprawling confectionery range that occupies significant shelf space in its own right. The core proposition still exists, of course, with the full-size cake and its popular M&S Mini Colin the Caterpillar Cakes format.
Beyond sponge, however, is a surprisingly diverse collection of sweets. The range includes M&S Colin the Caterpillar Softies, Speckles, and a whole stable of gummy offshoots. Shoppers can find everything from Cola Gums and Fruit Gums to more specific variants like Cherry Gums and Fruit Sours. There are even Sourtastic bags and Sour Stomps. Colin has become a platform for M&S, a familiar character used to launch a wide array of child-friendly sweets.
A Scottish Collaboration
This concept pushes the brand in a different direction: the co-branded special edition. The design proposes a partnership with another titan of the UK treat landscape, the Tunnock’s Caramel Wafer. The box livery seamlessly blends Colin’s familiar green packaging with the unmistakable red and gold foil stripes of the Scottish biscuit. Colin himself is shown wearing the wrapper design.
Thomas Tunnock’s iconic wafer has been in production since 1952 and its formula is famously straightforward: five layers of wafer separated by four layers of caramel, fully coated in milk chocolate. Its packaging is a design classic. Merging that identity with the equally recognisable Colin the Caterpillar creates a powerful piece of branding arithmetic, combining two completely different treats from opposite ends of the UK.
What the real range looks like
The real M&S Colin the Caterpillar range is extensive, covering the original cake, Mini Colin Cakes, and Colin the Caterpillar Softies. It also includes a huge variety of sweets, such as Cola Gums, Fruit Sours, and Sour Stomps. A co-branded edition based on another company’s product, like Tunnock’s, would be a new departure from their established format of flavour variations and confectionery spin-offs.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is a Tunnock’s Caramel Wafer?
- It’s a popular biscuit made by the Scottish company Thomas Tunnock Ltd. It consists of five thin layers of wafer sandwiching four layers of soft caramel, all coated in milk chocolate. It’s known for its distinctive red and gold foil wrapper.
- What other M&S Colin the Caterpillar products are there?
- The M&S range includes the classic full-size and mini cakes, plus a wide variety of sweets. These include Colin the Caterpillar Softies, Speckles, Cola Gums, Fruit Gums, and several sour versions like Sour Stomps.
- Is the Tunnock’s Colin the Caterpillar cake real?
- No, this product does not exist. It is a Snackfish — a mockup created by the design page UK Snack Attack — and it is not sold in M&S or anywhere else.
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- Colin the Caterpillar Lipton Peach Iced Tea Cake Mockup
- Lemon Drizzle Colin the Caterpillar Cake Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI