A Purple Crossover
A new design concept proposes a collaboration between two familiar British brands: Marks & Spencer’s Colin the Caterpillar and the fruit cordial, Vimto. The mockup, presented in the standard Colin celebration cake box, is reimagined in Vimto’s distinctive purple and red livery. The cake itself appears to have a purple-hued frosting, suggesting a full commitment to the flavour profile.
The design places the Vimto logo prominently alongside the classic M&S Colin the Caterpillar branding, positioning it as a special edition. The social media caption that accompanied the image was straightforward: “Vimto and Colin the Caterpillar! What a fruity combo, would you try it?”. It frames the combination as a natural, if unexpected, partnership between a bakery staple and a classic soft drink.
The Extended Colin Universe
The Colin the Caterpillar brand has grown far beyond a single chocolate log cake. This makes the idea of a flavour crossover seem entirely plausible. The current M&S range includes an extensive list of spin-offs that take the character into new formats and categories. There are Mini Colin the Caterpillar Cakes for individual portions and Colin the Caterpillar Softies, which are small, cake-like biscuits.
The confectionery aisle is particularly well-populated. M&S produces several varieties of themed sweets, including Colin the Caterpillar Fruit Gums, Cola Gums, Cherry Gums, and two sour versions: Fruit Sours and Sour Stomps. The branding even extends to non-edible items such as Colin the Caterpillar Paper Plates and Party Cups, solidifying his status as a complete party solution. This established pattern of variation provides a logical context for a new flavour edition to join the family.
What the real range looks like
A Vimto edition would join a sprawling M&S Colin the Caterpillar range that already includes the original cake, Mini Cakes, Softies, and sweets like Fruit Gums, Cola Gums, Cherry Gums, and Sour Stomps. A fruit-flavoured cake would be a new direction, but the brand has a proven history of launching different confectionery flavours under the Colin banner.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour is Vimto?
- Vimto’s unique flavour comes from a mix of grape, blackcurrant, and raspberry juices, along with a secret blend of herbs and spices. It was created in Manchester in 1908 as a health tonic.
- What is the standard M&S Colin the Caterpillar cake?
- The original Colin the Caterpillar is a chocolate sponge roll filled with chocolate buttercream. It’s covered in a milk chocolate shell and decorated with a white chocolate face and sugar-coated chocolate beans.
- Is the Vimto Colin the Caterpillar cake a real product?
- No, this product is not available in stores. It is a Snackfish — a mockup created by the online page UK Snack Attack — and it is not sold anywhere.
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI