A Purple Powerhouse Pairing
Brand crossovers are a constant feature of the online snack world, but some ideas have more weight than others. This one combines two giants. Cadbury Dairy Milk and Vimto. The concept is simple: a standard share pouch of Cadbury Buttons, but infused with the unmistakable flavour of the classic purple cordial.
The mockup, which appeared with the simple caption “I NEED!”, places the Vimto logo front and centre on the familiar purple packaging. Vimto’s flavour is notoriously hard to pin down. It is a specific blend of grape, blackcurrant, and raspberry, plus a secret mix of herbs and spices. This isn’t a generic ‘mixed fruit’ proposition; it’s a direct lift of one of the UK’s most distinctive soft drinks.
The Cadbury Brand Landscape
An idea like this seems less surprising when you look at where the Cadbury brand is in 2024. The name is now licensed for a vast array of products that go far beyond the confectionery aisle. The modern Cadbury range is a sprawling ecosystem of cakes, biscuits, and frozen desserts. This is not just chocolate anymore.
Today you can find the logo on Cadbury 99 Flake Cones, Cadbury Boost Ice Cream bars, and chilled Cadbury Pots of Joy. The bakery section contains Cadbury Caramel Cake Bars and Fudge Minis. The only official product on that list to carry the Buttons branding is the Cadbury Buttons Cone, an ice cream. The brand has expanded into so many categories that a drinks-based flavour crossover no longer feels like a huge conceptual leap.
From Soft Drinks To Solid Chocolate
Taking inspiration from the soft drinks aisle is a well-established path for confectionery innovation. Brands often look to popular fizzy drinks and cordials for new flavour directions. A Vimto crossover is particularly interesting because of the drink’s history and loyal following, especially in the north of England.
First produced in Manchester in 1908, its unique flavour has a nostalgic pull that few other brands can match. While Cadbury has produced its own fruit variants before, borrowing a flavour with such a distinct identity is a different challenge. The format is the most conventional part of this idea. A share pouch of Buttons is a familiar sight. The flavour, however, is pure speculation.
What the real range looks like
The current Cadbury range extends far beyond chocolate bars into cakes and frozen goods. Real products include Cadbury 99 Flake Cones, Caramel Cake Bars, and Pots of Joy desserts. A Vimto-flavoured button would be a novel addition, sitting in the confectionery space alongside treats like the Cadbury Buttons Cone ice cream.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What flavour is Vimto?
- Vimto is a unique mixed fruit flavour. Its classic recipe is made from a concentrate of grapes, blackcurrants, and raspberries, which is then blended with a secret mix of herbs and spices.
- Does Cadbury make other fruit-flavoured chocolate?
- Yes, Cadbury has a history of fruit-flavoured chocolate, most notably with its Dairy Milk Orange range. However, a crossover with a specific drinks brand like Vimto is not part of its current official lineup.
- Are Vimto Dairy Milk Buttons real?
- No, this product is not real. It is a Snackfish – a conceptual mockup created by the online design page UK Snack Attack. It is not in production and is not for sale anywhere.
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- KitKat Chunky Imagined in Cherry Bakewell Flavour
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI