A Soft Drink Crossover
The soft drink crossover is a well-established route for creating new snack formats. This mockup takes two familiar UK brands, Müller and Vimto, and combines them in the classic Corner pot. The design suggests a vanilla yoghurt swirled with a Vimto-flavoured fruit compote, with a separate portion of ‘Mixed Fruit Chocolate Balls’ to tip in. It’s a simple idea.
The execution follows the established visual language of both brands. The distinctive purple and red of Vimto’s labelling sits on the foil lid and cardboard sleeve of Müller’s pot. The flavour itself, a specific mix of grape, blackcurrant and raspberry, is a staple of the UK drinks aisle. Applying it to a dairy product is the main conceptual leap here.
The Corner Range
Müller’s Corner range is a fixture of supermarket chiller cabinets. It is currently split into two broad camps: traditional fruit yoghurts and dessert-inspired creations. The fruit side is straightforward, with core flavours like Strawberry, Red Cherry, and Mixed Red Fruits.
The dessert editions are where the brand gets more creative. This part of the range includes products like Apple Crumble, Mississippi Mud Pie, and Toffee Yogurt with Chocolate Hoops. The mix-ins are key. The lineup features chocolate flakes, digestive biscuit pieces, and white chocolate shortcake balls across various products. A Vimto edition would represent a third category. It would be the first to be based directly on a major soft drink, creating a new path between the established fruit and dessert lines.
What the real range looks like
The genuine Müller Corner range is split between simple fruit variants, such as Strawberry and Red Cherry, and dessert yoghurts like Apple Crumble and Mississippi Mud Pie. A Vimto flavour would be a new departure, sitting outside these two categories as the first based on a branded soft drink.
- Muller Corner Red Cherry Yogurt
- Muller Corner Strawberry Yogurt
- Muller Corner Mixed Red Fruits Yogurts
- Muller Corner Originals Apple Crumble Yogurts
- Muller Corner Toffee Yogurt with Chocolate Hoops
- Muller Corner Banana Yogurt with Chocolate Flakes
- Muller Corner Vanilla Yogurt with Chocolate Balls
- Muller Corner Strawberry and Peach Apricot Yogurts
- Muller Corner Originals Mississippi Mud Pie Yogurts
- Muller Corner Chocolate Digestive Strawberry Shortcake Yogurts
Frequently asked questions
- What flavour is the Vimto Müller Corner?
- The concept design shows a vanilla yoghurt with a Vimto mixed fruit swirl. The side compartment contains ‘Mixed Fruit Chocolate Balls’ to be added by the consumer.
- Are there other drink-themed Müller Corners?
- No, the official UK range does not currently include any yoghurts based on soft drinks. The existing products focus on either fruit flavours like Strawberry or dessert themes like Chocolate Digestive Strawberry Shortcake.
- Is the Vimto Müller Corner a real product?
- No, this product is a Snackfish. The Vimto Müller Corner is a conceptual mockup created by the digital artist UK Snack Attack. It is not a real product and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI