A Staple Flavour Concept
A Sunday Roast is a British institution. Walkers crisps are another. A new design imagines the two combined in a bag branded as a ‘Real Flavour Innovation Edition’.
The mockup, which appeared with the caption “An absolute Sunday staple?”, presents a flavour that feels like it should already exist. While Walkers has a long history with meat flavours, this concept specifically targets the entire meal: the roast chicken, the trimmings, the whole experience. It’s a familiar idea, executed with a confidence that suggests it belongs on the shelf.
The Current Walkers Lineup
Walkers are no strangers to chicken. Their current range available in UK shops includes both a Masala Chicken flavour and the co-branded Walkers Max KFC Zinger. This is a company comfortable with poultry. But the brand’s innovation extends far beyond that single protein.
The core lineup remains solid, with Ready Salted, Cheese & Onion, Salt & Vinegar, Prawn Cocktail, and the That’s Nuts Smoky Bacon flavour holding their ground. Alongside these, however, is a growing list of more adventurous profiles. Recent additions include Hot Honey, Sticky Teriyaki, and even Pigs in Blankets. They have even deconstructed the Sunday dinner before. A Crispy Roast Potatoes flavour already exists. This new concept seems like the next logical step.
What the real range looks like
The fictional Sunday Roast Chicken flavour would join a real Walkers range that balances classics like Ready Salted and Cheese & Onion with bold innovations. These include the globally-inspired Hot Honey, Sticky Teriyaki, and Masala Chicken flavours, plus collaborations like the Walkers Max KFC Zinger. With a Crispy Roast Potatoes flavour already on sale, this roast dinner concept would fit right in.
- Walkers Hot Honey
- Walkers Max Kfc Zinger
- Walkers Masala Chicken
- Walkers Sticky Teriyaki
- Walkers Pigs in Blankets
- Walkers Ready Salted Crisps
- Walkers Cheese Onion Crisps
- Walkers Salt Vinegar Crisps
- Walkers Bbq Multipack Crisps
- Walkers Prawn Cocktail Crisps
Frequently asked questions
- What is the Walkers Real Flavour Innovation Editions range?
- This is branding seen on the mockup for the Sunday Roast Chicken crisps. It appears to be a fictional concept line created for this design to frame it as a special, limited edition flavour.
- Do Walkers already sell a roast potato crisp?
- Yes. One of the genuine products currently sold by Walkers in the UK is a Crispy Roast Potatoes flavour, making the idea of a full Sunday Roast crisp seem like a plausible next move.
- Are Walkers Sunday Roast Chicken crisps a real product?
- No, this product is a Snackfish. The image is a mockup created by the design studio UK Snack Attack and is not a real item sold in shops.
More like this
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- Walkers Haggis & Black Pepper Crisps: A Scottish Special
- Walkers Spicy Chorizo Crisps: A New Flavour Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI