A Drinks Aisle Crossover
A new image circulating online proposes a striking collaboration: Walkers crisps and Vimto squash. The design places the familiar purple branding of the mixed fruit drink onto a standard 32.5g Walkers bag. The concept is simple and direct. It takes two well-established British brands and merges them into a single, rather challenging, product.
Vimto’s flavour is notoriously hard to pin down. It is a specific blend of grape, raspberry and blackcurrant, plus a proprietary mix of herbs and spices. This profile is a long way from the savoury and salty territory that dominates the UK crisp market. While novelty flavours are common, one based on a sweet, fruity cordial is a significant departure from the norm for a mainstream potato crisp.
Context in the Walkers Range
Walkers has a long history of flavour experimentation, but a fruit squash crisp would be new territory. The brand currently balances its core portfolio of Ready Salted, Cheese & Onion, and Salt & Vinegar with more ambitious flavours. Recent additions have included Hot Honey, Masala Chicken, and Sticky Teriyaki, all of which remain firmly in the savoury camp.
The closest parallel is the brand’s existing work with crossovers, such as the Walkers Max KFC Zinger flavour. That partnership, however, keeps the flavour profile consistent with savoury, spicy fried chicken. A Vimto crisp would be the first time Walkers has crossed over with a soft drink brand for its standard potato crisp range. It’s a bigger conceptual leap than partnering with a fast-food chain. It is a genuine category jump.
The Sweet Crisp Precedent
Sweet or fruit-flavoured potato crisps are not entirely without precedent, but they are rare in the UK. Markets in East Asia, for example, have long embraced flavours like honey butter, blueberry, and even strawberry. In Britain, however, the public palate for crisps remains overwhelmingly savoury.
Some Walkers products, like BBQ or Prawn Cocktail, contain sweet notes to balance their flavour profiles, but none are overtly sweet. The closest current product is Hot Honey, which deliberately plays on the combination of sweet and spicy. This Vimto concept jettisons that balance entirely. It proposes a flavour that is primarily fruity and sweet, challenging the fundamental expectation of what a potato crisp should be.
What the real range looks like
Walkers’ current lineup includes classics like Ready Salted and Cheese & Onion, alongside more adventurous limited editions like Hot Honey, Masala Chicken, and Sticky Teriyaki. A Vimto flavour would join the brand’s crossover experiments, such as the Walkers Max KFC Zinger crisps, but would be its first collaboration with a soft drink brand.
- Walkers Hot Honey
- Walkers Max Kfc Zinger
- Walkers Masala Chicken
- Walkers Sticky Teriyaki
- Walkers Pigs in Blankets
- Walkers Ready Salted Crisps
- Walkers Cheese Onion Crisps
- Walkers Salt Vinegar Crisps
- Walkers Bbq Multipack Crisps
- Walkers Prawn Cocktail Crisps
Frequently asked questions
- What flavour is Vimto?
- Vimto is a unique mixed fruit flavour. It’s made from a concentrate of grapes, raspberries, and blackcurrants, along with a secret recipe of herbs and spices, giving it a distinct sweet and tangy taste.
- Has Walkers ever made a sweet crisp flavour before?
- While some Walkers flavours have sweet notes, like BBQ, Prawn Cocktail, and the recent Hot Honey variety, they have not launched a mainstream crisp based purely on a sweet fruit drink in the UK. This concept would be a first for their standard potato crisp range.
- Are Walkers Vimto crisps a real product?
- No, this is a Snackfish. The image of Walkers Vimto crisps is a mockup created by the online design page UK Snack Attack and it is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI