An Unlikely Flavour Profile
Buttons are one of Cadbury’s simplest formats. They are uncomplicated, small, melt-in-the-mouth discs of Dairy Milk chocolate, a formula that has barely changed since their launch in 1960. The core product is just that: chocolate. Variations tend to be straightforward, adding white chocolate (Dream Buttons) or orange flavouring.
This concept pushes the brand into a totally different space. It proposes a flavour crossover with WKD Blue, the mixed-fruit flavoured vodka drink that has been a fixture of UK nightlife for over two decades. The mockup places the familiar WKD branding on a classic purple Buttons share pouch, with a caption suggesting it’s ‘the ultimate party snack’. It’s a direct and unambiguous combination of confectionary and alcopop identities.
Cadbury’s Real-World Strategy
When Cadbury does lend its name to other products, it follows a very consistent pattern. The brand is licensed extensively across the chilled and ambient aisles, but almost always to put a familiar chocolate bar into a new format. This isn’t about importing flavours from other brands; it’s about exporting Cadbury’s own.
The current range is a clear map of this strategy. You can buy Cadbury Flake Ice Cream and Cadbury Boost Ice Cream. There are Cadbury Fudge Cake Bars and Cadbury Snack Shortcake biscuits. The logic extends to desserts like Cadbury Pots of Joy and larger sharing items like the Cadbury Honey Comb Roll. In every case, an existing, successful Cadbury product provides the name, the flavour, and the brand recognition. The new product is just a different way to eat it.
A Departure From The Norm
A WKD Blue edition of Buttons would be a fundamental departure from this model. It would be the first time Cadbury has absorbed the flavour profile of a beverage brand, particularly one from the alcohol sector. The existing strategy is conservative, leveraging its own powerful intellectual property to create safe, predictable line extensions in partnership with established manufacturers like Müller and Premier Foods.
This concept suggests a different, more collaborative path. Instead of turning a Cadbury bar into a cake, it turns an external flavour into a Cadbury chocolate. It’s a move from brand extension to brand crossover, targeting a specific, adult-oriented social occasion that sits well outside the territory of a Cadbury Fudge Minis bag.
What the real range looks like
The real Cadbury range focuses on turning its own bars into other formats, like Cadbury Flake Ice Cream, Cadbury Boost Ice Cream, and Cadbury Fudge Cake Bars. A flavour crossover like WKD Blue would be a completely new direction, as the current lineup consists of desserts, cakes and ice creams based on existing Cadbury chocolates.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- What flavour is WKD Blue?
- WKD Blue has a mixed fruit flavour. The brand doesn’t specify which fruits, but it is often described as a blend of sweet, berry-like notes.
- Does Cadbury make other products with alcohol flavours?
- While Cadbury has historically produced liqueur chocolates, particularly in its selection boxes, its current mainstream licensed range of cakes, ice creams and desserts does not include alcohol-flavoured products.
- Are WKD Blue Dairy Milk Buttons real?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack — and is not available to buy in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI