An Unlikely Partnership
This is a clash of sweet-aisle titans. Haribo is a global behemoth, a German institution whose primary-coloured bags are a fixture of corner shops and supermarket checkouts. It is mass market. It is tradition. Candy Kittens is the opposite: a UK-based challenger brand, founded in 2012, with a focus on ‘gourmet’ sweets, vegan recipes, and premium positioning.
One brand’s identity is built on decades of nostalgia and pocket-money prices. The other trades on a modern, adult-focused sensibility. A collaboration between the two would be a genuinely disruptive move, bridging two distinct demographics that rarely overlap. The mockup places the product firmly in Haribo’s world, using its familiar yellow branding and red banner, but gives the Candy Kittens logo equal prominence. It’s a true partnership.
Sour Watermelon and Share Bags
The chosen flavour is Sour Watermelon, a mainstay of the Candy Kittens range and a popular profile in modern confectionery. For Haribo, it would be a less conventional headliner. The German giant’s core UK share bags lead with broader concepts like Starmix, Tangfastics, and Supermix, rather than a single, specific fruit flavour.
The format, however, is pure Haribo. The 160g share bag is their home territory. The mockup even carries a sub-brand of ‘Real Mix Innovation Editions’, suggesting this could be the first of many such collaborations. It’s a clever piece of positioning that feels entirely plausible, adopting Haribo’s pack architecture to launch a radically different kind of product.
A Break From The Norm
A move like this would represent a complete strategic pivot for Haribo in the UK. The company’s innovation tends to be resolutely internal. We see variations on existing themes, like the tubs of Starmix and Tangfastics, or the ‘Zing’ versions of Rainbow Strips and Balla Bites. Even their most recent launch, Haribo Nostalgix, looks backwards, celebrating their own heritage sweets.
The brand simply doesn’t do major, product-level collaborations with other confectioners. Its universe is self-contained. Bringing in an external partner like Candy Kittens would be a first, signalling a new willingness to engage with challenger brands and their different, often younger, audiences. It would be a significant change of pace.
What the real range looks like
The proposed mix would be a departure for Haribo. Their current UK share bag lineup includes established classics like Starmix, Supermix, Tangfastics, and Goldbears, alongside newer additions like Nostalgix. A collaboration with another sweet manufacturer is not part of their current strategy.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- Are Candy Kittens sweets vegan?
- Yes, the entire Candy Kittens range is vegan. The brand prides itself on using a plant-based recipe that contains no gelatine, a common ingredient in many other sweets, including most of Haribo’s.
- Does Haribo do many brand collaborations?
- It’s extremely rare for Haribo to co-brand its core sweets range. The company tends to innovate within its own universe, creating new mixes or flavour families rather than partnering with external brands for its products.
- Is the Haribo Candy Kittens mix real?
- No, this product does not exist. It is a Snackfish, a piece of conceptual packaging design created by the online artist UK Snack Attack. It is not available for purchase anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI