A Confectionery Crossover
Brand collaborations are now a standard feature of the UK snack market, but a partnership between direct rivals is still a rarity. This concept imagines exactly that: a Haribo share bag flavoured with Hubba Bubba bubblegum. It’s a compelling idea, uniting the German gummaker with a classic chewing gum brand owned by the American giant Mars, Incorporated.
The proposed flavour isn’t a subtle fruit blend or a sour variant. It’s the singular, unmistakable taste of classic pink bubblegum. The packaging mockup leverages the familiar purple and pink branding of Hubba Bubba, applying it to the Haribo share bag format. The sweets themselves are depicted in shapes that evoke wads of bubblegum and classic gumball spheres, a departure from Haribo’s usual cast of bears, rings, and bottles.
The Current Haribo Line-Up
A Hubba Bubba mix would represent a significant pivot for Haribo, whose UK range is built on a foundation of established fruit and sour flavours. The core of their offering remains the classic sharing bags: Starmix, Tangfastics, Supermix, and the single-flavour Goldbears. These are staples of the confectionery aisle, often sold in large tubs alongside the standard bags.
In recent years, the company has expanded this core with bags like Jelly Babies, the 30% less sugar Fruitilicious, and the retro-themed Nostalgix mix. Beyond the fruit gummies, the portfolio also includes formats like the soft, chewy Balla Bites Zing and Rainbow Strips Zing, as well as the simple Chamallows marshmallows. The entire range, however, stays firmly within the bounds of familiar sweet profiles—primarily fruit, sour fruit, or marshmallow. A bubblegum flavour would be an entirely new category for the brand.
What the real range looks like
Haribo’s current UK range is dominated by its classic fruit-flavoured sharing bags, including Starmix, Supermix, Goldbears, and Tangfastics. The brand also offers specific formats like Balla Bites Zing and Chamallows marshmallows. A Hubba Bubba mix would be their first product to directly incorporate a flavour from a rival chewing gum manufacturer.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What flavour is this Haribo mix?
- The concept is for a mix flavoured like Hubba Bubba Bubblegum, combining the iconic pink bubblegum taste with Haribo’s gummy sweet format.
- Is Haribo owned by the same company as Hubba Bubba?
- No, they are direct competitors. Haribo is a privately owned German company, while Hubba Bubba is a brand owned by the American multinational Mars, Incorporated, via its Wrigley subsidiary.
- Is the Haribo Hubba Bubba mix a real product?
- No, this is a Snackfish. It is a mockup image created by the online design page UK Snack Attack. The product is not real and is not available for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI