A New Flavour Profile
A new design for the Percy Pig range has surfaced, proposing a flavour well outside the brand’s usual territory. The mockup shows a 170g sharing pouch of Percy’s Dark Forest Fruits, presented in a deep purple bag that marks a clear departure from the familiar bright pink packaging. The pack art shows Percy surrounded by illustrations of blackberries and blackcurrants.
This concept is positioned as one of the “Real Flavour Innovation Editions”, suggesting a new tier of products designed to expand the core taste of the M&S confectionery icon. While the Percy Pig brand has dozens of spin-offs, from dessert sauces to ice lollies, the central fruit gum range has remained remarkably stable in its flavour profile. A move into darker fruits would be a significant development for the line.
The Current Percy Pig Lineup
The existing Percy Pig fruit gum range is extensive, but its variations are primarily based on format and character mix rather than bold new flavours. The cornerstone is the standard M&S Percy Pig Fruit Gums, with its recognisable blend of raspberry, strawberry, cherry, and grape. From there, the range expands to cater for different preferences in size and occasion.
Shoppers can find M&S Large Percy Pig Fruit Gums for a bigger chew, or the tiny M&S Percy Pig Piglet Fruit Gums. There are also mixed bags, such as the M&S Percy Pig Pals Fruit Gums which introduce other animal shapes, and the M&S Percy Pig Party Time Fruit Gums which include multicoloured, sprinkle-covered sweets. The entire core range was made vegetarian in 2022, with the M&S Percy Pig Original Veggie Fruit Gums solidifying the move away from gelatine. Limited editions like M&S Percy Pig You Give Me Butterflies tend to be seasonal shape variations, not fundamental flavour changes.
A Logical Next Step
A “Dark Forest Fruits” edition would represent the first major flavour diversification for the core sweet. The proposed flavour is a classic in UK confectionery, and its introduction would push Percy into a slightly more mature, sharper taste profile compared to the bright sweetness of the original. This is a common path for established sweet brands looking to broaden their appeal. It follows a precedent set by other long-running brands that have introduced berry or dark fruit variants alongside a classic original.
What the real range looks like
The genuine M&S range focuses on format, including M S Percy Pig Fruit Gums, M S Large Percy Pig Fruit Gums, and character mixes like M S Percy Pig Pals Fruit Gums. The invented Percy’s Dark Forest Fruits would be the first major flavour-led innovation, sitting apart from the current lineup’s variations on size and shape.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are original Percy Pigs?
- The classic Percy Pig flavour is a unique blend of raspberry, strawberry, cherry, and grape fruit juices. This combination has been the foundation of the brand since its launch.
- Are all Percy Pig sweets vegetarian?
- Yes. As of 2022, M&S confirmed that the entire Percy Pig range is 100% vegetarian and free from gelatine. This followed a period where both gelatine and veggie versions were available.
- Are Percy’s Dark Forest Fruits real?
- No. The image of Percy’s Dark Forest Fruits is a Snackfish. It is a mockup created by the digital artist UK Snack Attack and is not a real M&S product sold in any shop.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI