Two Brands, One Bag
Brand crossovers are now a permanent fixture of the UK snack market, but few concepts combine two categories as distinct as gummy sweets and frozen desserts. This design proposes a co-branded effort between German confectioner Haribo and Walls, the ice cream manufacturer behind the Twister lolly.
The proposed product, Haribo Twister Mix, takes the core flavour profile of the classic ice lolly and translates it into a share bag format. The design on the pack is a direct lift of the Twister visual identity, from the spiralling logo to the signature yellow, green, and red colour scheme.
The Sweet Selection
According to the mockup’s description, a bag would contain a mix of components designed to replicate the lolly experience. The three fruit flavours—pineapple, lime, and strawberry—are represented as individual gummies. These would sit alongside soft marshmallow pieces shaped into the iconic Twister spiral.
This multi-component approach is typical for many of Haribo’s most popular products, such as Starmix and Supermix, which blend different textures and shapes in one bag. Here, the combination of fruit jellies and softer marshmallow would mirror the texture of the original ice lolly, which combines fruit ice with a creamy vanilla core.
Frequently asked questions
- What flavours are in the conceptual Haribo Twister Mix?
- The product concept is based on the classic Walls Twister lolly, featuring pineapple, lime, and strawberry flavoured gummies. It also includes soft marshmallow pieces shaped into the Twister spiral.
- Is this an official collaboration between Haribo and Walls?
- No. This is a conceptual piece of packaging design that imagines a partnership between the two brands. Neither Haribo nor Walls has announced such a product.
- Are Haribo Twister Mix gummies available to buy in the UK?
- No, this product does not exist. It is a Snackfish, a fictional concept product visualized in a mockup created by the online page UK Snack Attack. It is not for sale anywhere.
More like this
- Magnum Jaffa Cakes: A New Ice Cream Concept
- Mr Kipling Cherry Bakewell Magnum Multipack Concept
- Snickers Magnum Multipack: The Latest Crossover Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI