A Biscuit Aisle Crossover
A new design concept circulating online proposes a significant flavour extension for Magnum. The image shows a multipack box for a Jaffa Cakes ice cream, merging the frozen treat with one of the UK’s most recognisable cakes (or biscuits, depending on your stance). The mockup follows the classic Magnum format: an ice cream stick coated in cracking chocolate.
The description provided on the packaging promises a vanilla ice cream base swirled with “zesty orange jelly and sponge pieces” inside a dark chocolate shell. This composition directly mimics the three layers of a Jaffa Cake. While Magnum has a history of fruit-based products, the inclusion of actual sponge pieces would be a first for the brand, pushing it firmly into the bakery crossover category that has become increasingly common in the UK snacks market.
The Multipack Format
The concept is presented in a classic three-pack multipack box, the standard format for take-home Magnum products found in supermarket freezers. This positions the idea not as an impulse single-stick purchase from a corner shop, but as part of a weekly shop. It’s a familiar sight; the brand currently sells its Classic, White Chocolate, and Almond variants in the same configuration.
This choice of format suggests a mainstream product intended for a wide audience, rather than a niche, limited-edition single. The branding uses Magnum’s established visual identity, with the prominent ‘M’ logo and high-quality product photography, but swaps the usual gold and brown palette for the distinctive blue and orange associated with McVitie’s Jaffa Cakes.
What the real range looks like
The current Magnum range in UK shops includes core flavours like Classic, Mint, and Almond, alongside fruit-led options such as Double Raspberry and Signature Peach. This Jaffa Cakes concept would be the first to directly replicate a specific cake or biscuit, adding sponge pieces to the established formula of ice cream and a cracking chocolate shell.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is the Jaffa Cakes Magnum?
- The concept is for a vanilla ice cream containing swirls of zesty orange jelly and pieces of sponge. The entire bar is coated in cracking dark chocolate, replicating the layers of a classic Jaffa Cake.
- Does Magnum make other cake or biscuit-flavoured ice creams?
- The current UK Magnum range does not include any direct collaborations with cake or biscuit brands. Their flavours are typically based on ingredients like nuts (Almond, Pistachio), fruits (Double Raspberry), or confectionery types like Salted Caramel.
- Are Magnum Jaffa Cakes real?
- No, this is not a real product. The image is a Snackfish, a conceptual mockup created by the online design page UK Snack Attack. It is not available for purchase in any stores.
More like this
- Mr Kipling Cherry Bakewell Magnum Multipack Concept
- Snickers Magnum Multipack: The Latest Crossover Concept
- Toasted Marshmallow & Caramel Magnums: A New Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI