Real Flavour Innovation
A new Magnum concept has appeared online, proposing a Toasted Marshmallow & Caramel flavour for the classic ice cream stick. The design, which uses Magnum’s standard gold and brown branding, is presented in the familiar 3-pack multipack box format often found in supermarket freezers.
The most notable detail is the sub-branding on the pack, which designates this flavour as one of the ‘Real Flavour Innovation Editions’. This suggests a potential series of more adventurous flavours designed to sit alongside the permanent range. The accompanying online caption was simple: “Toasted Marshmallow & Caramel Magnums! I NEED!”
The Current Magnum Range
Magnum currently maintains a broad but distinct range in UK retailers. The core line-up consists of Classic, White Chocolate, and Almond, with a popular Salted Caramel variant also well-established. This isn’t the brand’s only foray into caramel, but the addition of toasted marshmallow would push it into new territory, away from simple salted confectionery notes and towards a flavour profile more associated with American campfires or premium chocolate bars.
Beyond the core, the range includes specific nut and fruit editions like Pistachio, Double Raspberry, and the more recent Signature Peach. There are also Mint versions available in both standard and Mini sizes, and a dedicated plant-based line which includes Magnum Vegan Classic. This new Toasted Marshmallow & Caramel concept does not carry the ‘Vegan’ or ‘Double’ branding, positioning it as a potential addition to the primary dairy line.
What the real range looks like
The real Magnum UK range includes Classic, Almond, White Chocolate, Salted Caramel, Mint, Pistachio, Double Raspberry, and Signature Peach. A Toasted Marshmallow & Caramel flavour would be a new addition, building on the existing caramel variant but introducing a confectionery element not currently seen in the line-up.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is the new Magnum concept?
- The concept flavour is Toasted Marshmallow & Caramel. It’s shown in a classic 3-pack multipack box format.
- Is this part of the Magnum Vegan range?
- The mockup doesn’t carry the specific ‘Vegan’ or ‘Double’ branding seen on other Magnum products. It’s presented as part of a potential ‘Real Flavour Innovation Editions’ series within the main range.
- Are Toasted Marshmallow & Caramel Magnums real?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack and the product is not available to buy.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI