A Classic Dessert Flavour
A new design for the M&S Percy Pig range has surfaced, proposing a flavour well-known in British confectionery: Rhubarb & Custard. The mockup shows the product in a standard 170g sharing pouch format, consistent with other sweets in the category. The packaging uses the familiar pink and yellow colour scheme associated with the dessert, alongside the iconic Percy Pig branding.
Notably, the pouch is badged as part of a “Real Flavour Innovation Editions” sub-range. This suggests the concept is positioned as a special or limited-edition release, rather than a permanent addition to the core line-up. The design is a faithful extension of the existing brand identity, making the idea of a dessert-themed variant feel plausible within the Percy universe.
The Percy Pig Range
The current Percy Pig family is extensive, though it has historically remained within a strictly fruit-based flavour profile. The core product, M&S Percy Pig Fruit Gums, is supported by numerous variations in format and theme. These include M&S Percy Pig Pals, Large Percy Pig, Piglet Fruit Gums, and the mixed Party Time sharing bags.
M&S has also catered to dietary requirements with the M&S Percy Pig Original Veggie Fruit Gums and released thematic packs like the M&S Percy Pig You Give Me Butterflies Fruit Gums. A move into a flavour like Rhubarb & Custard would represent a significant strategic shift. While the existing products play with shape, size, and texture, they all operate within the same world of grape, raspberry, and strawberry. This concept would be the first to introduce a flavour from the world of classic British puddings.
An Established Combination
Rhubarb and custard is far from a novelty flavour in UK sweets. It is a long-established combination, most famously embodied by the chalky, hard-boiled sweets manufactured by brands like Barratt and Swizzels for decades. The distinct tart-and-sweet profile has a proven track record, having also been adapted for everything from yogurts and ice creams to premium chocolates.
Applying this flavour to a soft, chewy gum format is the main point of difference here. It takes a familiar taste, rooted in the boiled sweet category, and transposes it onto the modern, market-leading Percy Pig product. The logic is clear: merging one of the UK’s most popular confectionery characters with one of its most nostalgic flavour pairings.
What the real range looks like
The official M&S Percy Pig range currently on sale includes the original Fruit Gums, Percy Pig Pals, Large Percy Pig, Piglet Fruit Gums, Party Time, Original Veggie Fruit Gums, and the You Give Me Butterflies edition. A Rhubarb & Custard flavour would be the first in the line to be based on a traditional dessert rather than a simple fruit combination.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are the new Percy Pigs?
- The concept design shows a Rhubarb & Custard flavour. This would combine the classic tartness of rhubarb with the creamy sweetness of custard in the familiar soft gum format.
- Is Percy Pig an M&S brand?
- Yes, Percy Pig is a flagship own-brand confectionery line for Marks & Spencer. The character and sweets were first introduced in 1992 and have since become a core part of the M&S Foodhall offering.
- Are Percy Pig Rhubarb & Custard sweets real?
- No, this is a Snackfish. The image is a mockup created by the online design page UK Snack Attack. The product is not for sale at M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI