A Major Departure for Nutella
For a brand as globally recognised as Nutella, product innovation is a cautious and deliberate process. The core hazelnut and chocolate spread has remained largely unchanged for decades, becoming a fixture in cupboards worldwide. Significant variations are rare. Very rare. The company’s most recent launch was not a new flavour, but a textural and ingredient shift: Nutella Plant Based, which uses a vegan-friendly recipe.
This makes the appearance of a Dark Chocolate Mint edition a particularly striking concept. It proposes not one, but two major deviations from the established formula. The first is the move from a milk chocolate base to dark chocolate, suggesting a more adult-oriented flavour profile. The second is the addition of mint, a flavour Nutella has never officially explored in any of its product formats.
Mint and Hazelnut
The combination of chocolate and mint is a classic pairing in UK confectionery. It is a well-established market. Shoppers are familiar with everything from After Eights to Mint Aero, Fry’s Peppermint Cream, and Viscount biscuits. These products have a long history and a dedicated audience.
The addition of hazelnut complicates things. While hazelnut is central to the Nutella identity, it is not a common partner for mint. The flavour dynamics would be entirely new territory for the brand, placing the spread somewhere between the familiar comfort of Nutella and the sharp, refreshing notes of a classic mint chocolate. The visual design reflects this, retaining the iconic jar shape and logo but using a deep green lid and label accents to signify the mint flavour.
What the real range looks like
The official UK Nutella range is tightly focused. It includes the classic Nutella Hazelnut Chocolate Spread and its new Plant Based counterpart. Other formats include Nutella B Ready Chocolate Biscuits, Nutella Chocolate Hazelnut Biscuit Tube, a bake-at-home frozen croissant kit, and a Nutella Chocolate Hazelnut Ice Cream Tub. A Dark Chocolate Mint edition would be the first major flavour innovation in the brand’s history.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What other flavours of Nutella are there?
- In the UK, the primary product is the original Hazelnut Chocolate Spread. The only official variant is the recently launched Nutella Plant Based spread. There are no other flavour editions like white chocolate, caramel, or mint on sale.
- Is Nutella’s spread different from its biscuit fillings?
- Yes, the filling inside products like Nutella B Ready biscuits and the frozen croissants has a slightly different consistency to the spread sold in jars, formulated to work better for baking and as a filling that holds its shape.
- Is Nutella Dark Chocolate Mint spread real?
- No, this is a Snackfish. The Nutella Dark Chocolate Mint spread is a design mockup created by the online creative UK Snack Attack. It is not a real product and is not available to buy.
More like this
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- Nutella Bianca: A White Hazelnut Spread Concept
- Nutella Ovaltine Crunchy Chocolate Spread Concept Jar
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI