An Exceedingly Good Crossover
A new concept image proposes a partnership between two giants of the UK snack aisle: Nestlé’s Kit Kat and Premier Foods’ Mr Kipling. The mockup shows a single Kit Kat Chunky bar reimagined as a Cherry Bakewell, arguably the most recognisable product in the Mr Kipling lineup. The wrapper adopts the cake brand’s familiar green and red livery, complete with the promise of a ‘Cherry & Almond flavour filling’.
Translating a Cherry Bakewell into a confectionery bar presents a clear challenge. The classic tart is a complex assembly of shortcrust pastry, a layer of jam, almond-flavoured frangipane sponge, a blanket of white icing, and a single glacé cherry. The mockup suggests this would be simplified into a flavoured filling alongside the standard Kit Kat wafer, aiming to capture the essence of the cake in a completely different format.
The Current Kit Kat Range
This kind of ambitious single-bar flavour feels like a throwback to a different era for the Kit Kat Chunky. In the 2000s, the brand was famous for its limited-edition variants, with flavours like Peanut Butter, Orange, and Mint generating huge public interest. Today, the core range available in UK supermarkets has a different focus, leaning more heavily towards sharing formats and multipacks.
The current lineup includes items like the Kit Kat Hazelnut, Salted Caramel, and Double Chocolate Sharing Blocks. The single Chunky bar is represented by a ‘Funky Chocolate Bar’ multipack, but the days of a revolving door of inventive, widely available single flavours seem to be over. Seasonal items like the Kit Kat Chunky Medium Egg also appear, but the core strategy has visibly shifted away from the format shown in this new mockup. This makes the Cherry Bakewell concept feel like a nostalgic nod rather than a likely next step for the brand.
What the real range looks like
This fictional Cherry Bakewell bar is a single, flavoured Chunky. It would be a distinct offering from the current UK range, which is dominated by sharing blocks like the Hazelnut and Salted Caramel varieties, seasonal eggs, and multipacks of the ‘Funky Chocolate Bar’.
- Kit Kat Chunky Medium Egg
- Kit Kat Hazelnut Sharing Block
- Kit Kat Salted Caramel Sharing Block
- Kit Kat Double Chocolate Sharing Block
- Kit Kat Chunky Funky Chocolate Bar 4 Pack Multipack
Frequently asked questions
- What is a Mr Kipling Cherry Bakewell?
- It’s a small, individual tart made by the UK brand Mr Kipling. It consists of a shortcrust pastry case with a layer of raspberry jam, filled with an almond sponge called frangipane, and topped with white icing and a single red glacé cherry.
- Has Kit Kat ever made cake-flavoured bars?
- Yes, but it’s more common outside the UK. Japan is famous for its vast range of Kit Kat flavours, which has included cheesecake and other dessert varieties. A Birthday Cake flavour has also been released in the US, but cake-inspired bars are not a significant part of the brand’s UK history.
- Is the Mr Kipling Cherry Bakewell Kit Kat Chunky a real product?
- No. The Mr Kipling Cherry Bakewell Kit Kat Chunky is a Snackfish. It’s a mockup created by the online creative UK Snack Attack and is not a real product sold anywhere.
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- Maltesers Millions Bubblegum Sharing Pouch
- Terry’s Chocolate Orange Maltesers: A New Pouch?
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI