Two Textural Icons
There are some textures in the UK snack market that are simply inimitable. Two of the greats are the Cadbury Flake and the Tunnock’s Caramel Wafer. One is a delicate, folded, impossibly crumbly creation from Bournville. The other is a five-layer construction of wafer and caramel, coated in milk chocolate, from Uddingston, near Glasgow. They are titans of their respective categories.
The Flake is all about chaotic fragility. The Caramel Wafer is about a clean snap followed by a satisfying chew. They have almost nothing in common, which makes the idea of combining them so compelling. This mockup proposes just that: a Tunnock’s Caramel Wafer Flake, merging the two experiences. The wrapper design is a simple but effective blend of Cadbury’s purple and yellow with the iconic red and gold livery of the Tunnock’s brand.
A Brand That Rarely Changes
Cadbury rarely experiments with the core Flake bar. While other brands in the portfolio, like Dairy Milk, see a constant rotation of new fillings and collaborations, the Flake has remained stubbornly itself for over a hundred years. Its unique structure seems to resist the addition of nuts, biscuit or fruit. The brand’s innovation tends to happen elsewhere.
The Flake name extends to other aisles, most famously in ice cream, but also in the chilled dessert cabinet. These products borrow the name and the texture, but leave the original bar untouched. A co-branded flavour variant like this Tunnock’s concept would represent a fundamental shift in strategy for one of Cadbury’s most conservative heritage lines. It would be the first move of its kind, breaking with a long tradition of letting the Flake be just a Flake.
What the real range looks like
The core Flake bar has very few variations. Most brand extension happens away from the main confectionery format, with products like the Cadbury Flake Ice Cream and Cadbury Flake Chocolate Dessert. A co-branded bar like this Tunnock’s version would be a major development for the range.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What is a Tunnock’s Caramel Wafer?
- It’s a popular British biscuit made by the Scottish company Thomas Tunnock Ltd. It consists of five thin layers of wafer sandwiching four layers of caramel, all coated in milk chocolate.
- Does Cadbury make different flavours of Flake?
- Historically, there have been a few variations, but the core product line in the UK is very stable. The main bar is usually sold on its own or in multipacks, with brand extensions like desserts and ice cream cones also available.
- Is the Tunnock’s Caramel Wafer Flake a real chocolate bar?
- No, this is a Snackfish. The Tunnock’s Caramel Wafer Flake is a mockup created by the online design page UK Snack Attack and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI