Two Brands on One Box
This design proposes a significant collaboration, uniting Storck’s Toffifee with the iconography of Ben & Jerry’s ice cream. The product appears in the familiar 12-piece Toffifee tray and box, but the packaging graphics have been completely replaced. The usual warm, golden-brown colour scheme is gone.
Instead, the box adopts the visual language of the Vermont ice cream maker. It has the signature blue sky, fluffy clouds, green pasture, and a Friesian cow. The dual branding is clear, with both the Toffifee and Ben & Jerry’s logos sharing the front panel. It presents the product as a true partnership.
A New Filling
The standard Toffifee is a complex piece of confectionery: a chewy caramel cup holds a whole hazelnut suspended in a hazelnut nougat cream, topped with a small button of dark chocolate. This concept overhauls that structure entirely. It removes the two central components.
According to the mockup’s cross-section and the accompanying description, both the whole hazelnut and the nougat are gone. They are replaced by a single filling of chocolate chip cookie dough. The caramel cup and chocolate top remain, but the core of the sweet is fundamentally changed from a nut-based product to a bakery-inspired one. It is a total reinvention.
Frequently asked questions
- What is in a standard Toffifee?
- A standard Toffifee features a chewy caramel cup, a whole hazelnut, a hazelnut cream filling, and a drop of dark chocolate on top. It has been in production since 1973.
- Is this an official Ben & Jerry’s product?
- The design uses the branding and flavour profile of Ben & Jerry’s Cookie Dough ice cream, but it is a speculative concept. It is not an official partnership between Storck and Ben & Jerry’s.
- Are Cookie Dough Toffifee real?
- No, this product is not real. The image is a Snackfish, a fictional concept designed by the online creative UK Snack Attack. It is a mockup and is not available for purchase anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI