A Classic Cola Combination
A new mockup proposes a Red Bull flavour based on one of the most established combinations in soft drinks: Cherry Cola. Presented as the Crimson Edition, the can follows the design language of the brand’s existing flavoured range, using a deep red to signify the contents.
While Red Bull does have a Spring Edition Cherry flavour, adding cola to the mix is a significant departure. It pivots from the purely fruit-focused profiles that have defined the Editions line-up to date, borrowing from the world of traditional carbonated drinks. This would be the first time the brand has directly referenced a classic soda flavour within its extensive Editions series, a space usually occupied by competitors.
The UK Editions Line-Up
The Red Bull Editions range has expanded significantly over the years, creating a distinct sub-brand identified by colours and dedicated flavour profiles. The current UK line-up is almost entirely built on fruit or botanical concepts, with a strong emphasis on sugar-free options. Consumers can find the Sugar Free Lilac Edition (Grapefruit and Blossom), the Sugar Free Peach Edition (White Peach), and the Sugar Free Pink Edition (Forest Fruits).
Seasonal releases are also a core part of the strategy, including the Sugar Free Summer Edition (Citrus Zest) and the Sugar Free Winter Edition (Fuji Apple Ginger). The range is rounded out by an Ice Edition (Iced Vanilla Berry) and the standard Spring Edition (Cherry). A Cherry Cola variant would need to find its place among these very specific, and often complex, flavour concepts. It stands out for its simplicity and directness, moving away from fruit medleys and into a singular, iconic flavour.
Packaging and Format
The design is presented in the slim 250ml can that has been Red Bull’s signature format since its launch. The visual identity is consistent with the rest of the Editions range, which uses a two-tone design: the classic silver-and-blue Red Bull branding on the top half, with the lower half rendered in a solid block of colour. The deep red chosen for the Crimson Edition is a logical fit for a cherry and cola drink.
This consistent branding allows new flavours to be instantly recognisable on a shelf as part of the Red Bull family, while clearly communicating a different taste experience from the original. The mockup does not specify if the drink is a sugar-free variant, which is a key feature of the majority of the current Editions.
What the real range looks like
The Red Bull Editions range in the UK focuses on fruit and botanical profiles. The Crimson Edition Cherry Cola would sit alongside real variants like the Sugar Free Pink Edition (Forest Fruits), Summer Edition (Citrus Zest), and Winter Edition (Fuji Apple Ginger). It would be a notable departure from the current flavour strategy.
- Red Bull Energy Drink
- Red Bull Energy Drink Zero
- Red Bull Energy Drink Sugar Free
- Red Bull Energy Drink Spring Edition Cherry
- Red Bull Sugar Free Lilac Edition Grapefruit and Blossom
- Red Bull Energy Drink Sugar Free Peach Edition White Peach
- Red Bull Energy Drink Sugar Free Pink Edition Forest Fruits
- Red Bull Energy Drink Sugar Free Summer Edition Citrus Zest
- Red Bull Energy Drink Sugar Free Ice Edition Iced Vanilla Berry
- Red Bull Energy Drink Sugar Free Winter Edition Fuji Apple Ginger
Frequently asked questions
- What flavour is the Red Bull Crimson Edition?
- The mockup shows a Cherry Cola flavour. This is a classic soft drink combination but would be a new direction for Red Bull’s fruit-based Editions range in the UK.
- Is Red Bull Cherry Cola sugar-free?
- The packaging in the concept image doesn’t explicitly state whether it is sugar-free or not. Many of the current Red Bull Editions, such as the Pink, Peach, and Lilac versions, are sugar-free variants.
- Is Red Bull Crimson Edition Cherry Cola a real drink?
- No, this product is not real. It is a Snackfish, a fictional concept designed by the online creative page UK Snack Attack. It is not available for purchase.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI