An Unlikely Crossover
Brand crossovers are a constant source of speculation, but some ideas are more disruptive than others. This is one of them. A new mockup proposes a Red Bull can designated ‘The Brown Edition’, with the flavour of Yazoo Chocolate. It’s a jarring combination. The image presents a standard 250ml can, recoloured in a flat, milky brown that immediately brings the school lunchbox staple to mind.
Red Bull’s identity is built on a very specific flavour profile and function. Yazoo’s is built on something else entirely. The caption that accompanied the image simply asked, “Who’s brave enough?” It suggests that even the designer sees this as a challenge rather than a straightforward refreshment. It’s certainly a conversation starter.
The Real Editions Range
To understand how far out this concept sits, you only have to look at the Red Bull Editions currently on UK shelves. The range is extensive but follows a clear pattern: fruit. The brand’s flavoured line-up is seasonal and colour-coded, with names like Spring Edition (Cherry) and Winter Edition (Fuji Apple Ginger). The recent Summer Edition brought Citrus Zest.
The sugar-free part of the range is even more specific. There is the Lilac Edition (Grapefruit and Blossom), the Peach Edition (White Peach), and the Pink Edition (Forest Fruits). The most recent addition, the Ice Edition, has a flavour of Iced Vanilla Berry. That vanilla note is the only time the brand has strayed from a purely fruit-based profile. This makes a chocolate milk concept less a new flavour and more a complete rewrite of the rulebook. The existing range has no precedent for it. None at all.
What the real range looks like
The genuine Red Bull Editions range is almost entirely fruit-based. It includes the Spring Edition (Cherry), Winter Edition (Fuji Apple Ginger), and sugar-free variants like the Pink Edition (Forest Fruits) and Peach Edition. A chocolate milk flavour would be a radical departure from this established strategy.
- Red Bull Energy Drink
- Red Bull Energy Drink Zero
- Red Bull Energy Drink Sugar Free
- Red Bull Energy Drink Spring Edition Cherry
- Red Bull Sugar Free Lilac Edition Grapefruit and Blossom
- Red Bull Energy Drink Sugar Free Peach Edition White Peach
- Red Bull Energy Drink Sugar Free Pink Edition Forest Fruits
- Red Bull Energy Drink Sugar Free Summer Edition Citrus Zest
- Red Bull Energy Drink Sugar Free Ice Edition Iced Vanilla Berry
- Red Bull Energy Drink Sugar Free Winter Edition Fuji Apple Ginger
Frequently asked questions
- What are the Red Bull Editions?
- Red Bull Editions are the brand’s line of flavoured energy drinks. They are often colour-coded and tied to seasons, such as the Spring Edition Cherry or the Summer Edition Citrus Zest.
- Are chocolate energy drinks a real thing?
- Chocolate is an extremely rare flavour in the mainstream energy drink market, which is dominated by fruit, candy, and ‘original’ profiles. While some niche brands have experimented with it, you won’t find it from the big names.
- Is Yazoo Chocolate Red Bull a real drink I can buy?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not available for purchase anywhere.
More like this
- Red Bull Wall’s Twister Lolly Edition Can Mockup
- Red Bull’s WKD Blue Edition Can: A Crossover Concept
- Red Bull Old Jamaica Ginger Beer Edition Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI