A Tropical Twist for a Classic Treat
A new mockup is proposing a brand crossover between two very different UK mainstays: Maltesers and Lilt. The image depicts a 102g sharing pouch, the familiar format for standard Maltesers, but in a vibrant green and yellow design reminiscent of the classic soft drink can. The caption that accompanied the image simply asked: “Maltesers Lilt! Would you try a totally tropical taste?”
The concept places the pineapple and grapefruit flavour of Lilt into the chocolate shell of a Malteser. While fruit and chocolate is a common pairing, a tropical soft drink flavour is a more unusual proposition for the malty honeycomb snack. The design itself is a straightforward blend of the two brands’ visual identities, using the Maltesers wordmark on a background that immediately signals the Lilt connection.
The Current Maltesers Range
The Maltesers brand has expanded far beyond the original red pouch. The core offering of milk chocolate honeycomb spheres now sits alongside a surprisingly diverse portfolio of spin-off products. Gifting is a significant area, with several options available including Maltesers Truffles, a centerpiece Teasers Gift Box, and multiple sizes of standard gift boxes.
Beyond boxed chocolates, the brand also appears in other supermarket aisles. Consumers can buy Maltesers Cake Bars, Chocolate Clusters, and even an instant Hot Chocolate powder. For multipacks and sharing, the range includes Funsize bags, sometimes bundled in variety packs with other Mars brands like Snickers, Twix, and Milky Way. This fictional Lilt edition would presumably join the sharing pouch category, which currently focuses on the original milk chocolate variant.
A Nostalgic Choice of Flavour
The choice of Lilt is a specific one. In February 2023, the Lilt brand was officially retired after nearly 50 years and fully absorbed into the Fanta family. The drink itself still exists, but it is now sold as Fanta Pineapple & Grapefruit. The name Lilt, and its long-running ‘totally tropical taste’ tagline, have been discontinued from packaging.
This makes the mockup less of a current brand crossover and more of a nostalgic concept. It taps into the memory of Lilt as a distinct product, rather than its current identity as a Fanta flavour. This is a common theme in speculative snack designs, which often revive discontinued brands or flavours to see how they might work in a modern context. A real-world collaboration would also be complex, as Maltesers is a Mars, Incorporated brand, while Lilt and Fanta belong to The Coca-Cola Company.
What the real range looks like
The genuine Maltesers range is extensive, including Maltesers Cake Bars, Maltesers Truffles, and an Instant Hot Chocolate Jar. This fictional Lilt flavour would be a limited-edition variant for the standard Milk Chocolate Honeycomb Sharing Pouch Bag.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What flavour are Lilt Maltesers supposed to be?
- The concept suggests combining the classic milk chocolate and honeycomb malt centre of Maltesers with the ‘totally tropical taste’ of Lilt, which is a blend of pineapple and grapefruit.
- Are Maltesers and Lilt made by the same company?
- No, they are owned by direct competitors. Maltesers is a Mars, Incorporated brand, while Lilt (now Fanta Pineapple & Grapefruit) is owned by The Coca-Cola Company, making a real collaboration very unlikely.
- Are Lilt Maltesers real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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- Skittles Maltesers: A Rainbow Twist on the Classic Malt Ball
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI