A Drink Flavour in a Solid Snack
Brand crossovers are usually a one-way street. A chocolate bar becomes a cake, a biscuit becomes an ice cream. It is less common to see a drink brand lend its flavour profile to a solid confectionary product, but that’s the premise behind this concept. The idea is simple. Take the classic Maltesers format and infuse it with the taste of a Frijj Fudge Brownie milkshake.
The packaging mockup suggests a standard 102g sharing pouch, placing it directly alongside the core Maltesers range. The branding is a clean hybrid of Frijj’s familiar logo and the iconic Maltesers red. It’s a bold move. It suggests a whole new direction. This is not just a flavour extension, but a collaboration between two very different product categories. One is a fridge staple. The other is a cupboard snack.
The Current Maltesers Line-Up
The current Maltesers range in the UK has expanded far beyond the original cinema box. Mars Wrigley has successfully adapted the honeycomb and chocolate combination into several other formats. The core product remains the sharing pouch bag and the various funsize multipacks, including one party bag that mixes Maltesers with Mars, Snickers, and Twix.
Beyond the classic sphere, the brand now covers several categories. There are Maltesers Cake Bars and Maltesers Chocolate Clusters for those after a different texture. The gifting aisle is well-served by Maltesers Truffles and the larger Maltesers Teasers Centrepiece Gift Box. You can even find the flavour in drink form, but as a hot beverage with the Maltesers Instant Hot Chocolate Jar. This Frijj concept reverses that flow, taking a ready-to-drink flavour and turning it back into a solid chocolate.
What the real range looks like
The genuine Maltesers range includes various formats like the core sharing pouch, Truffles, Cake Bars, Chocolate Clusters, and an Instant Hot Chocolate. A brand crossover with Frijj would be a significant departure, moving the flavour profile away from simple chocolate and honeycomb into a co-branded territory the product line does not currently occupy.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What flavour are Frijj Fudge Brownie Maltesers meant to be?
- The concept is a combination of the classic Maltesers light honeycomb centre covered in milk chocolate, but with the flavour of a Frijj Fudge Brownie milkshake.
- What other spin-off Maltesers products are there?
- The official Maltesers range includes several variations beyond the original chocolate balls. In UK shops you can find Maltesers Truffles, Maltesers Cake Bars, Chocolate Clusters, and an Instant Hot Chocolate powder.
- Are Frijj Fudge Brownie Maltesers real?
- No, this product is not real. This is a Snackfish — a mockup created by the design page UK Snack Attack. It is not an official product and is not sold anywhere.
More like this
- Skittles Maltesers: A Rainbow Twist on the Classic Malt Ball
- Horlicks Malted Milk Flake: A Classic Drink Reimagined
- Irn-Bru Maltesers Proposed in New Pouch Design
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI