A Flavour Innovation
A new design concept is proposing a significant departure for the Maltesers brand: an Irn-Bru flavoured edition. The mockup shows the familiar sharing pouch format, weighing in at 102g, but recoloured with the distinctive orange and blue of Scotland’s best-known soft drink. The packaging suggests this would be part of a ‘Real Flavour Innovation Editions’ series, signalling a move beyond the brand’s traditional chocolate territory.
While crossovers between soft drinks and confectionery are not unheard of, this specific pairing is a bold one. Irn-Bru’s unique, hard-to-define flavour profile is a world away from the simple milk chocolate and malt honeycomb that has defined Maltesers for decades. The design keeps the core Maltesers logo prominent but integrates the Irn-Bru branding and colour scheme seamlessly, presenting a product that looks entirely plausible on a supermarket shelf.
The Current Maltesers Range
The modern Maltesers brand has expanded far beyond the original red bag of chocolate spheres. In recent years, innovation has focused primarily on new formats rather than adventurous new flavours. The core product still exists in sharing pouches, gift boxes, and Funsize bags, but the brand is also applied to a wide array of other items.
Today, the range includes Maltesers Truffles, available in gift boxes, and the chunkier Maltesers Teasers, also sold in a box format. The brand has also moved into the ambient cake aisle with Maltesers Cake Bars and into snacking with Maltesers Chocolate Clusters. There is even a Maltesers Instant Hot Chocolate jar. These extensions build on the core flavour profile of malt and chocolate. A soft-drink flavour, especially one as distinct as Irn-Bru, would represent an entirely new direction for the brand’s product development.
What the real range looks like
The current Maltesers range includes format variations like Chocolate Clusters, Cake Bars, and Truffles, alongside various gift boxes and multi-packs. An Irn-Bru edition would be a rare flavour-led innovation, sitting apart from the core milk chocolate and honeycomb products that dominate the existing UK line-up.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What flavour are Irn-Bru Maltesers?
- The concept proposes a product flavoured like the Scottish soft drink Irn-Bru. This would combine the drink’s unique ‘iron brew’ taste with the light, crunchy malt honeycomb centre of a Malteser.
- Are there other unusual Maltesers flavours in the UK?
- The brand’s current strategy in the UK focuses more on format innovation. The official range includes spin-offs like Maltesers Truffles, Cake Bars, and Chocolate Clusters, which all stick closely to the original milk chocolate and malt flavour combination.
- Are Irn-Bru Maltesers a real product?
- No, this product is not real. It is a Snackfish — a piece of conceptual art created by the designer UK Snack Attack. It is a mockup and is not in production or for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI