A Crossover Concept
Brand crossovers are an established part of the confectionery world, but they rarely venture into the chilled drinks aisle. This concept brings together two entirely different categories: the ambient snack pouch and the refrigerated milkshake. The chosen flavour, Frijj’s Chocolate Fudge Brownie, is one of the milkshake brand’s most recognisable variants, sitting alongside Strawberry, Banana, and Fudge Brownie’s close relation, Chocolate.
The mockup proposes a 102g sharing pouch, a familiar format for Maltesers. The caption that accompanied the image suggested a “Frijj Chocolate Fudge Brownie twist”, implying a flavour infusion rather than a liquid centre. Replicating the flavour profile of a thick, dairy-based milkshake in a dry, crunchy malt ball would be the central challenge. Getting the specific brownie note distinct from the standard Maltesers chocolate coating is one thing; getting the ‘Frijj’ character across is another entirely.
The Current Maltesers Range
Mars, Incorporated has expanded the Maltesers brand far beyond the original red bag of malted milk balls. The current UK range shows a willingness to experiment with format and occasion, which makes a flavour crossover seem plausible. The brand is already available as truffles in the *Maltesers Truffles Milk Chocolate Gift Box*, as individually wrapped bars in the *Maltesers Cake Bars Multipack*, and even as a hot drink with the *Maltesers Instant Hot Chocolate Jar*.
Sharing bags and gift boxes remain the core of the brand. Consumers can buy the standard *Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag* or larger formats like the *Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box*. The brand also features heavily in multi-brand assortment packs, such as the *Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars* bag. This existing portfolio is broad. It has never, however, included a direct collaboration with a drinks brand.
What the real range looks like
The genuine Maltesers range includes pouches, gift boxes, cake bars, truffles, and even a hot chocolate powder. Key products are the Milk Chocolate Honeycomb Sharing Pouch and the Truffles Gift Box. A Frijj-flavoured variant would be the brand’s first crossover with a milkshake company.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What are Frijj Maltesers?
- This is a design concept for a fictional product. It imagines what a 102g sharing pouch of Maltesers flavoured with Frijj’s Chocolate Fudge Brownie milkshake would look like.
- What other products do Maltesers make?
- The brand’s UK range is quite varied. Alongside the classic malted milk balls, they sell Maltesers Truffles, Maltesers Cake Bars, and an instant hot chocolate, available in various gift boxes and sharing packs.
- Are Frijj Maltesers a real product?
- No, this product is not real. This is a Snackfish — a mockup created by the online page UK Snack Attack. It is not for sale anywhere.
More like this
- The Cadbury and Terry’s Chocolate Orange Buttons Mockup
- Oasis Summer Fruits Maltesers: A New Snack Concept
- Maltesers Irish Cream Truffles in a Sharing Pouch
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI