A Major Brand Crossover
A design for a new Cadbury Dairy Milk Buttons pouch has gained significant attention online. The concept combines the familiar purple bag and chocolate buttons with an interior filling: Milkybar Milky Caramel. This places products from two of the world’s biggest confectionery rivals, Cadbury and Nestlé, into a single bag.
Such a collaboration is commercially unfeasible. Cadbury is a cornerstone brand for its parent company Mondelēz International, while Milkybar is a historic and major asset for Nestlé. The two parent companies are direct competitors in the UK and globally, making a joint product launch of this nature a fantasy. The mockup, which carries the caption ‘Imagine these!’, leans into this impossibility, proposing a partnership that would require a seismic shift in the industry.
The Cadbury Brand Beyond Chocolate
While a Nestlé partnership is off the table, the Cadbury name appears on a vast catalogue of products that go far beyond the confectionery aisle. The brand is frequently licensed for use in other categories, particularly baked goods and frozen desserts. This is where much of the company’s UK product innovation actually happens.
The current range includes items like Cadbury Caramel Cake Bars and Cadbury Fudge Cake Bars, which adapt the familiar bar formats for the ambient cake section. In the freezer aisles, you can find Cadbury Boost Ice Cream tubs, Cadbury Flake Ice Cream, and the classic 99 Flake Cones. The brand also extends to chilled desserts like the two-packs of Cadbury Pots of Joy. This strategy leverages the core brand’s recognition to sell products manufactured by other specialist companies under licence, a common practice for major UK food brands.
What the real range looks like
The real Cadbury range is extensive, though much of it sits outside the main chocolate aisle. Licensed products include Cadbury Fudge Cake Bars, Boost Ice Cream, and Pots of Joy. This fictional Milkybar Buttons pouch would, by contrast, be a core confectionery item, sitting alongside the classic Dairy Milk Buttons.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What flavour are the conceptual Cadbury Buttons?
- The design shows standard Cadbury Dairy Milk chocolate buttons with a centre filled with Milkybar Milky Caramel, a caramel variant of the white chocolate brand.
- Are Cadbury and Milkybar made by the same company?
- No, and this is why the product is a fantasy concept. Cadbury is owned by Mondelēz International, whereas Milkybar is a registered trademark of its direct competitor, Nestlé.
- Are Cadbury Milkybar Caramel Buttons a real product?
- No, this product is not real. This is a Snackfish; a piece of digital art and a mockup created by the online designer UK Snack Attack. It is not available for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI