A Major Brand Crossover
The Nutella jar is one of the most recognisable shapes in the supermarket, but this version brings in a partner from an entirely different aisle. A new mockup proposes a collaboration with Mr Kipling, specifically celebrating the Cherry Bakewell. The classic Nutella branding is adapted to incorporate the pink and white of the cake’s fondant icing, with the Bakewell tart itself pictured on the label.
It’s an ambitious pairing. Mr Kipling is a mainstay of the ambient cake section, while Nutella dominates breakfast spreads. The flavour profile of a Cherry Bakewell is also complex, relying on a specific combination of frangipane, icing, pastry, and jam. The caption that accompanied the image focuses on this: “Imagine that sweet almond and cherry flavour on toast!”
The Current Nutella Range
While a Mr Kipling collaboration is a new idea, Ferrero has been actively expanding the Nutella brand beyond its original spread for years. The core hazelnut and chocolate flavour now appears in multiple formats, moving the brand into biscuits, frozen goods, and ice cream. This diversification makes a new flavour launch seem plausible, even if the brand has historically stuck to its classic taste.
The current UK lineup includes Nutella B Ready bars, filled wafer biscuits available in multipacks, and the larger, circular Nutella Biscuits sold in tubes and multipacks. More recently, the brand has entered the freezer aisles with a Nutella Chocolate Hazelnut Ice Cream Tub and bake-at-home Frozen Croissants. There is also a Nutella Plant Based version of the original spread available, but as yet, no official flavour variations.
What the real range looks like
The genuine UK Nutella range features the core Hazelnut Chocolate Spread (and a Plant Based alternative), Nutella B Ready biscuits, Nutella Biscuits in tubes and multipacks, a Chocolate Hazelnut Ice Cream Tub, and bake-at-home Frozen Croissants. This fictional Cherry Bakewell version would be the first major flavour departure for the core spread in the UK.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What flavour is a Mr Kipling Cherry Bakewell?
- The distinct flavour of a Mr Kipling Cherry Bakewell comes from a combination of shortcrust pastry, raspberry jam, a spongy almond-flavoured filling (frangipane), a layer of fondant icing, and a single glacé cherry on top.
- What other products does Nutella sell in the UK?
- Besides the classic spread, Nutella’s UK range includes biscuits like Nutella B Ready and Nutella Biscuits, as well as frozen products like the Nutella Ice Cream Tub and Nutella Bake At Home Croissants.
- Is Mr Kipling Cherry Bakewell Nutella a real product?
- No, this product does not exist. This image is a Snackfish — a mockup created by the online page UK Snack Attack. It is a conceptual piece and is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI