Two Confectionery Icons
A new design concept merges two of the UK’s most recognisable sweets: Percy Pig from Marks & Spencer and Flumps from Barratt. The mockup shows a 170g sharing pouch combining the branding of both products. Percy’s face sits centrally on the pink and purple bag, alongside the distinct, twisted typography of the Flumps logo.
The idea is simple. It takes the classic Percy Pig flavour profile and applies it to the unique Flump format. Flumps are a pure marshmallow product, known for their light, fluffy texture and helical shape. Percy Pig, while famous for his soft, gummy texture, has never been offered as a standalone marshmallow. It’s an interesting proposition. A genuine departure.
The Current Percy Pig Range
The official Percy Pig line-up at M&S is extensive, but it is built almost entirely on fruit gums and foam sweets. The core product, Percy Pig Fruit Gums, has been expanded over the years into a whole family of related shapes and packs. Shoppers can find Percy Pig Pals, Large Percy Pigs, and the smaller Percy Pig Piglets.
The range also includes various themed assortments. There are Party Time bags and seasonal packs like You Give Me Butterflies. A key part of the brand’s identity is its vegetarian-friendly recipe, with an Original Veggie Fruit Gums pouch available. In this context, a pure marshmallow Flump would represent a significant textural shift for the brand, moving it away from its gummy homeland for the first time.
Format and Flavour
The sharing pouch format is a logical choice. It’s the standard for both the main Flumps product and most of the Percy Pig line. The flavour of Percy Pig is a specific blend of raspberry, strawberry, cherry, and grape that has remained largely consistent since its introduction in 1992. Standard Flumps, by contrast, are a simpler vanilla and raspberry flavour.
This concept implies the full ‘Percy’ taste would be infused into the marshmallow. The product image shows both pink and purple Flumps, matching the colour scheme of Percy Pig and his grape-flavoured friend, Percy Pig Pals. This suggests the different flavours from the core range would be represented in the twisted marshmallow format.
What the real range looks like
The current M&S Percy Pig range consists almost entirely of fruit gums and foam sweets, including the original Fruit Gums, Percy Pig Pals, Large Percy Pigs, and themed assortments like Party Time and You Give Me Butterflies. A pure marshmallow product like a Flump would be a new texture for the brand.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour is Percy Pig?
- The iconic Percy Pig flavour is a specific fruit blend, primarily raspberry, strawberry, cherry, and grape. This combination has been the signature taste of the M&S sweet since its launch.
- Who makes Flumps in the UK?
- Flumps are made by Barratt, a historic confectionery brand now owned by Valeo Snackfoods. They have been a popular marshmallow sweet for decades, known for their twisted shape.
- Are Percy Pig Flumps real?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not available for sale in M&S or any other shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI