An Obvious Collaboration
It’s one of the most logical, and most requested, flavour combinations in British snacking. Marmite, the divisive yeast extract spread, has a savoury, salty profile that seems tailor-made for a potato crisp. So a new mockup imagining a formal partnership with Walkers, the UK’s dominant crisp manufacturer, feels less like an invention and more like an inevitability.
The concept pack uses the classic Marmite black-and-yellow colour scheme, complete with the brand’s familiar logo. It borrows Marmite’s own famous slogan for its caption: ‘Are you a lover or a hater?’. The idea is so well-established that other brands have already taken it to market. Rival manufacturer McCoy’s has previously produced an official Marmite crisp, and Pringles have also released a version. Walkers, however, has never had an official Marmite crisp in its lineup, making this an intriguing gap in its portfolio.
Walkers’ Current Flavours
A Marmite edition would fit neatly into Walkers’ current strategy, which balances a core range of classics with a constant stream of innovation. The brand’s foundation is built on untouchable mainstays like Ready Salted, Cheese & Onion, and Salt & Vinegar. Alongside these sit flavours that have become modern classics in their own right, such as Prawn Cocktail and Smoky Bacon.
But in recent years, Walkers has pushed into more adventurous territory. The current range includes global flavours like Sticky Teriyaki and Masala Chicken, as well as the recent launch of a Hot Honey variant. The brand is also no stranger to collaborations, as seen with the Walkers Max KFC Zinger crisps. The mockup places the Marmite edition under a ‘Real Flavour Innovation Editions’ banner, a fitting description for a bold flavour that would sit alongside its other experimental releases.
What the real range looks like
The current Walkers range features core classics like Ready Salted, Cheese & Onion, and Prawn Cocktail. It also includes more adventurous recent additions such as Hot Honey, Masala Chicken, and Sticky Teriyaki. A Marmite flavour would align perfectly with this innovation stream, offering another powerful and distinctive taste profile.
- Walkers Hot Honey
- Walkers Max Kfc Zinger
- Walkers Masala Chicken
- Walkers Sticky Teriyaki
- Walkers Pigs in Blankets
- Walkers Ready Salted Crisps
- Walkers Cheese Onion Crisps
- Walkers Salt Vinegar Crisps
- Walkers Bbq Multipack Crisps
- Walkers Prawn Cocktail Crisps
Frequently asked questions
- Has Walkers ever made Marmite-flavoured crisps before?
- No. While other brands such as McCoy’s and Pringles have released official Marmite-flavoured crisps in the past, Walkers has never launched this specific flavour.
- Are Walkers and Marmite owned by the same company?
- No, they are major competitors. Walkers is owned by the US-based multinational PepsiCo, while Marmite is owned by the British-based multinational Unilever.
- Are Marmite Walkers crisps real?
- No. The Marmite Walkers crisp is a Snackfish — a fictional concept product. The image is a mockup designed and created by the online creative page UK Snack Attack. It is not a real product and is not available for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI