Two Brands, One Pizza
This design brings together two familiar supermarket sights: Morrisons’ ‘Market Street’ fresh counter branding and Levi Roots’ iconic Reggae Reggae Sauce. The former is Morrisons’ name for its in-store services, covering everything from the fishmonger to the bakery and the fresh pizza station. The latter is the jerk barbecue sauce that became a national brand after its creator’s famous pitch on the TV show *Dragons’ Den*.
The mockup places the two into a plausible partnership. Supermarket pizza counters frequently experiment with brand crossovers, but they tend to involve other savoury products like Peperami or meat-free brands like Quorn. A sauce-led collaboration is a slightly different angle, making the core flavour ingredient the main selling point.
The Format
The packaging in the image is a direct copy of the assets used for Morrisons’ own in-store pizza range. It uses the black card sleeve, clear cellophane window, and established Market Street typography. The format is a thin stonebaked pizza, a standard offering at most supermarket fresh counters.
The visuals on the pack show what you’d expect from the name: chicken pieces, sliced red and green peppers, and onions, all combined with the distinctive dark, rich colour of the Reggae Reggae sauce. The caption that accompanied the image online was simple: “Levi Roots Reggae Reggae Chicken pizza! This would spice up my Friday night!”, directly referencing the sauce’s well-known spicy kick.
A Known Flavour Profile
Unlike many food concepts which imagine entirely new tastes, the flavour profile here is a known quantity. Reggae Reggae Sauce has been a fixture in UK kitchens for over fifteen years. Its primary ingredients are scotch bonnet chillies, allspice, and paprika, creating a sauce that is simultaneously sweet, smoky, and hot. Applying that to a pizza base alongside chicken and peppers is a logical combination.
The idea sits firmly in the ‘takeaway at home’ category. It proposes a flavour many people associate with Caribbean cooking or barbecue, but delivered in the convenient format of a supermarket pizza. It’s a simple, direct concept: a familiar sauce on a familiar base.
Frequently asked questions
- What is Reggae Reggae Sauce?
- Reggae Reggae Sauce is a brand of jerk barbecue sauce created by British-Jamaican musician Levi Roots. He successfully pitched the product on the BBC show Dragons’ Den in 2007, securing investment that turned it into a major UK brand.
- What is Morrisons Market Street?
- Market Street is the brand name Morrisons uses for its in-store fresh food counters. This includes the butcher, the fishmonger, the bakery, the deli, and the fresh pizza station where customers can buy pizzas made on-site.
- Is the Levi Roots Reggae Reggae Chicken Pizza real?
- No, this is a Snackfish. The Reggae Reggae Chicken Pizza is a mockup designed by the online creative page UK Snack Attack and is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI