Two Icons Combined
A new design concept is uniting two of the most recognisable names from UK supermarket aisles: Marks & Spencer’s Percy Pig and the exceedingly good cakes of Mr Kipling. The mockup proposes a sharing pouch of Bakewell-flavoured Percy Pigs, bringing a classic teatime flavour into the world of fruit gums.
The packaging adopts Mr Kipling’s familiar green and pink branding, with a clear window showing dual-coloured sweets inside. One is the traditional Percy pink, while the other is a pale yellow, likely representing the almond frangipane and pastry of the famous tart. The concept puts a significant twist on a product line that has, until now, remained firmly within its own universe.
The Percy Pig Range
The Percy Pig brand is a powerhouse for M&S, but its core variations have always been centred on fruit flavourings and different character shapes. The idea of a co-branded, cake-flavoured edition would be a major departure from the established formula. It’s a range that has expanded considerably over the years, but never in this direction.
The current lineup sticks to a tried-and-tested format. You have the core M&S Percy Pig Fruit Gums, along with size variations like the Large Percy Pig and tiny Piglet versions. Themed packs include Percy Pig Pals, Party Time, and the recent You Give Me Butterflies, alongside the Original Veggie recipe. Every single one is a fruit gum. A Bakewell edition would be the first to break that mould.
A Bakewell Interpretation
On Mr Kipling’s side, the Bakewell Tart is a signature product, arguably as well known as the brand’s French Fancies. The flavour profile is unmistakable: sweet glacé icing, a layer of fruity raspberry jam, and the characteristic almond taste of the frangipane filling. Translating this combination of textures and flavours into a chewy gum sweet presents a clear challenge.
While brand crossovers have become common in the snack world, they are often between complementary categories like chocolate and biscuits, or drinks and ice cream. A cake-to-sweet crossover is far less common ground. This concept from UK Snack Attack sits right in that unusual territory, merging the chewy format of Percy Pig with a flavour profile known almost exclusively in baked goods.
What the real range looks like
The actual Percy Pig range focuses on fruit gum variations like M&S Percy Pig Fruit Gums, Percy Pig Pals, Large Percy Pigs, and Party Time packs. A Mr Kipling Bakewell flavour would be the first co-branded, cake-inspired edition, representing a complete departure from the current lineup.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are Mr Kipling Bakewell Percy Pigs?
- The concept is for a fruit gum that tastes like a Mr Kipling Bakewell Tart. This would involve the distinct flavours of cherry, raspberry jam, and almond frangipane.
- Who makes the real Percy Pig sweets?
- Percy Pig is an own-brand product line exclusive to Marks & Spencer. The original sweets were first introduced in M&S stores in 1992.
- Are Mr Kipling Bakewell Percy Pigs a real product?
- No, this is a Snackfish. It is a mockup created by the digital artist UK Snack Attack for their social media pages. It is a conceptual design and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI