An Unexpected Flavour
The Magnum ice cream has occupied a fairly consistent space in the UK freezer aisle for decades. It is a simple proposition: vanilla ice cream on a stick, coated in a layer of cracking chocolate. While the brand experiments with flavour, the core identity remains. This makes the idea of a WKD Blue edition a significant departure.
The concept, presented in the familiar three-pack multipack box, proposes an ice cream with a ‘cracking blue coating’. WKD Blue, the mixed-fruit alcoholic drink, is a fixture of a completely different social landscape to the one usually associated with Magnum. Its distinctive colour and flavour are not a natural fit for a premium ice cream stick, which makes the idea so striking. It moves the brand from the territory of salted caramel and raspberry into the world of alcopops.
The Current Magnum Range
Looking at the genuine Magnum range on sale in UK supermarkets puts the WKD Blue idea into context. The brand’s core lineup is built around variations on chocolate, nuts, and fruit. Shoppers can currently find Magnum Classic, White Chocolate, and Almond sticks, which form the bedrock of the offering. Alongside these are more adventurous but still recognisably ‘dessert’ flavours like Magnum Mint, Salted Caramel, and Double Raspberry.
The brand even ventures into more niche territory with Magnum Pistachio and the recent Magnum Signature Peach. Vegan versions of the classics and Mini multipacks for most core flavours demonstrate a brand expanding its reach, but always within its established palette. There is no precedent in the current UK range for a flavour crossover with a drinks brand, let alone one as specific and culturally loaded as WKD.
What the real range looks like
The real Magnum range in the UK focuses on classic dessert flavours. Core products include Magnum Classic, White Chocolate, and Almond, with variations like Mint, Salted Caramel, Double Raspberry, and Pistachio. A WKD Blue edition would be a complete outlier, sitting far from the brand’s established profile.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is WKD Blue?
- WKD Blue has a mixed fruit flavour. The brand itself doesn’t specify the exact fruits, but it’s generally described by drinkers as a blend of berry and other sweet fruit notes.
- Does Magnum do collaborations with other brands?
- Magnum has a history of collaborating with fashion designers and brands like Moschino for marketing campaigns and pop-up ‘pleasure stores’. However, collaborations that result in a co-branded flavour sold in supermarkets are not part of their standard UK strategy.
- Is Magnum WKD Blue a real ice cream?
- No, this product is not real. It is a Snackfish — a fictional concept and a mockup image created by the online page UK Snack Attack. It has not been manufactured and is not for sale.
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- Terry’s Chocolate Orange Magnum Concept Appears Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI