The Concept
Another major brand crossover has appeared online, this time targeting the freezer aisle. The concept pairs Magnum with Terry’s Chocolate Orange. It’s a compelling combination. The mockup shows a classic 3-pack multipack box, instantly recognisable to anyone who has ever bought ice cream. The design uses the deep, foil-like blue and zesty orange central to the Terry’s identity, overlaid with the unmistakable Magnum wordmark.
The caption shared with the image is direct: “Terry’s Chocolate Orange Magnum! The ultimate combination of zesty orange and cracking chocolate.” There’s no ambiguity here. This isn’t a complex flavour profile with multiple inclusions. It’s a simple translation of one famous product into the format of another. The idea leans entirely on the power of the two names involved.
How It Fits the Magnum Range
Magnum’s current UK range is a mix of the traditional and the gently experimental. The bedrock of the brand consists of the Magnum Classic, White Chocolate, and Almond variants. These are the constants. They are available as single sticks, in multipacks, and often in mini versions like the Magnum Mini Classic.
From there, the portfolio branches out. Fruit flavours are already part of the family, with Magnum Double Raspberry and the more recent Magnum Signature Peach available. But these tend to pair fruit with complementary elements rather than standard milk or dark chocolate. The range also includes nut and confection-led flavours like Magnum Pistachio and Magnum Salted Caramel. A Terry’s edition would be the first time Magnum has offered a pure citrus-and-chocolate ice cream in the UK. It would be a novel addition, yet one that feels like a logical next step from its existing fruit-based products.
The Enduring Appeal of Chocolate Orange
Terry’s Chocolate Orange is a brand built on a single, powerful flavour association. For generations, it has been a fixture of Christmas stockings and family gatherings. While the original chocolate orange ‘ball’ remains its signature product, the brand has successfully expanded into sharing bags of segments, large chocolate bars, and various seasonal spin-offs. The flavour is a certified British classic.
The concept of a frozen dessert isn’t entirely new territory for the flavour, but a co-branded Magnum stick feels particularly plausible. It merges two products that share a similar market space: an affordable, everyday luxury. The visual identity of the mockup is clean and professional, using established branding cues from both companies to create something that looks like it could genuinely be sitting in a supermarket freezer. This is what makes the idea work. It requires very little imagination.
What the real range looks like
The real Magnum range includes classics like Almond and White Chocolate, alongside fruit-based options such as Double Raspberry and Signature Peach. A Terry’s Chocolate Orange version would be the brand’s first citrus-and-chocolate stick, joining a portfolio that already features nuts, caramel, and mint.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is the Terry’s Chocolate Orange Magnum?
- The concept proposes a classic combination of orange-flavoured ice cream covered in Magnum’s signature cracking milk chocolate, based on the iconic Terry’s Chocolate Orange.
- Does Magnum already sell fruit-flavoured ice creams?
- Yes, the current UK Magnum range features fruit variants like Double Raspberry and Signature Peach, though this would be its first chocolate and orange combination.
- Is the Terry’s Chocolate Orange Magnum a real product?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI