A New Brand Collaboration
An image proposing a collaboration between Magnum and Strongbow has been making the rounds online. The mockup shows a standard three-pack Magnum box, redesigned in the familiar deep purple and black of Strongbow’s Dark Fruit cider. The concept places the cider’s logo alongside Magnum’s, suggesting a direct flavour crossover rather than a simple fruit-inspired ice cream.
The image appeared with the caption: “Strongbow Dark Fruit Magnums! Would you try this combo?”. Alcohol-flavoured ice creams are an established category, but they rarely involve a direct partnership with a specific cider brand for a mainstream multipack release. The packaging is detailed, adapting the Magnum format to the cider’s branding, including the gold lettering and arrow motif.
The Current Magnum Range
A move like this would represent a sharp turn for Magnum’s UK strategy. The brand’s current multipack range is built on established ice cream parlour flavours. The core lineup includes Classic, White Chocolate, and Almond, alongside variants like Mint and Salted Caramel. There is also a Pistachio version available.
When Magnum does approach fruit, it tends to be straightforward. The permanent range includes a Double Raspberry stick and a Signature Peach edition. These are direct fruit profiles, not interpretations of another company’s drink. The portfolio also includes Mini versions of its Classic and Mint flavours, and a Vegan Classic stick. A co-branded product, especially one tied to an alcoholic beverage, would be a first for the brand in this format.
What the real range looks like
The current Magnum range in UK supermarkets focuses on flavours like Classic, Almond, White Chocolate, and Mint. Fruit variants include Double Raspberry and Signature Peach. A Strongbow Dark Fruit edition would be the first co-branded alcohol flavour in the core multipack lineup.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is Strongbow Dark Fruit?
- Strongbow Dark Fruit is a popular cider that blends apple cider with blackcurrant and blackberry flavours. It’s known for its distinctive dark purple colour and sweet, berry-forward taste.
- Have Magnum released alcohol-flavoured ice creams before?
- While Magnum has produced limited-edition ranges inspired by cocktails in the past, the core UK multipack lineup has not historically featured direct collaborations with alcohol brands. The current range is built around flavours like Salted Caramel, Pistachio, and Double Raspberry.
- Are Strongbow Dark Fruit Magnums real?
- No, this product is not real. The image is a Snackfish, a fictional product concept created by the online page UK Snack Attack. It is a mockup and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI