An Unlikely Crossover
Brand crossovers are now a permanent fixture of the UK snack landscape, but some combinations feel more plausible than others. This concept, presented in Magnum’s standard three-pack multipack box, pairs the premium ice cream brand with WKD Original Blue, one of Britain’s most recognisable ready-to-drink alcopops.
The flavour is specified as ‘Original Blue’, which for WKD means a mixed fruit taste. The visual suggests the classic Magnum format: ice cream on a stick, coated in cracking chocolate. The packaging adopts WKD’s distinctive blue and silver branding, merging it with Magnum’s familiar gold logotype. It’s a jarring but professionally executed idea, posing a simple question via its original caption: “Would you give them a go?”
Magnum’s Flavour Strategy
Magnum’s innovation has historically operated within a well-defined territory. The brand’s core identity is built on classic dessert and patisserie ingredients. While they have experimented with format, such as tubs and smaller ‘mini’ sticks, the flavour profiles have remained consistently premium and broadly traditional.
The permanent range revolves around a nucleus of chocolate types (classic, white), nuts (Almond, Pistachio), and fruit (Double Raspberry, Signature Peach). More contemporary additions like Salted Caramel follow established trends in the dessert world. There is no precedent for a collaboration with an alcohol brand, let alone one from the alcopop category. A move into the RTD space would represent a significant strategic pivot, taking the brand away from its established base of indulgent, universally accessible flavours and into a far more niche, adult-oriented market.
What the real range looks like
The current Magnum range is extensive, including Magnum Mint, Almond, Classic, and White Chocolate sticks. Fruit variants like Double Raspberry and Signature Peach sit alongside more modern profiles like Salted Caramel and Pistachio. A WKD Original Blue flavour would be the first of its kind, marking a departure from their established dessert-led portfolio into the alcopop category.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is WKD Original Blue?
- WKD Original Blue is officially described as having a mixed fruit flavour. It’s a carbonated ready-to-drink beverage, often associated with notes of blueberry, but the exact fruit blend is not specified by the manufacturer.
- Does Magnum make any other alcohol-flavoured ice creams?
- No, based on Magnum’s current UK range, there are no products explicitly flavoured with alcohol. Their portfolio focuses on chocolate, nuts, fruit, and caramel-based dessert profiles.
- Are WKD Blue Magnum ice creams available to buy?
- No, this is a Snackfish. The image is a design concept created by the mockup page UK Snack Attack. This product is not in development with Magnum and is not sold anywhere.
More like this
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- Costa Coffee Magnums: A High-Street Crossover
- Magnum Lilt Ice Cream Multipack Concept Appears Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI