A Tropical Brand Crossover
A new design concept proposes a collaboration between two well-known brands: Magnum ice cream and the tropical soft drink Lilt. The mockup shows a standard 3-pack multipack box, blending Magnum’s familiar gold and brown branding with Lilt’s distinctive green and yellow colour palette and logo.
The flavour profile is based on Lilt’s long-standing ‘totally tropical taste’ of pineapple and grapefruit. This specific brand of soft drink has a long history in the UK, though it was officially rebranded as Fanta Pineapple & Grapefruit in early 2023, retiring the Lilt name from shelves after almost 50 years. The concept taps into the public recognition of the original brand, pairing a nostalgic drink with a mainstream ice cream format.
Magnum’s Flavour Strategy
While a soft drink crossover would be a new path for Magnum in the UK, the brand has a consistent strategy of complementing its core range with more adventurous, often fruit-based, flavours. The current lineup maintains reliable sellers like Classic, Almond, Mint and White Chocolate, which are permanent fixtures in supermarket freezers.
Alongside these, the company frequently introduces limited or seasonal editions. The existing range includes fruit-forward options like Double Raspberry and Signature Peach. A pineapple and grapefruit flavour would fit logically within this category of the portfolio, offering a sharp, tropical alternative to the established berry and stone fruit variants. The idea follows a clear precedent for fruit flavours in the Magnum range, even if the co-branding element is a departure from their usual single-brand approach.
What the real range looks like
The current Magnum range in UK shops is extensive, covering core flavours like Magnum Classic, Almond, and White Chocolate. It also includes nut-based variants like Pistachio and fruit-led editions such as Double Raspberry and Signature Peach. A Lilt edition would join the fruit category, sitting alongside these established products.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is Magnum Lilt supposed to be?
- The concept is based on the Lilt soft drink, which has a flavour profile of pineapple and grapefruit. It was marketed for decades with the tagline ‘the totally tropical taste’.
- Has Magnum ever collaborated with a soft drink brand before?
- Magnum’s range typically focuses on flavours developed in-house, such as Salted Caramel or Pistachio. A direct collaboration with a major soft drink brand like Lilt would represent a new type of product partnership for them in the UK market.
- Is Magnum Lilt real?
- No, this product is a Snackfish. The Magnum Lilt ice cream is a conceptual mockup created by the online design page UK Snack Attack. It is not a real product and is not available for purchase anywhere.
More like this
- Dr Pepper Magnum Concept Envisions a Fizzy Drink Crossover
- Sprite Magnum Ice Creams: A Zesty Freezer Concept
- Magnum Brown Butter & Honeycomb Ice Cream Multipack
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI